Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking.
エドワーズライフサイエンスは、構造的心疾患とクリティカルケアモニタリングの領域において、患者さんを中心にした医療イノベーションの世界的リーダーです。世界100カ国以上で数百万人の患者さんに医療技術を提供し、治療アウトカムの向上や、医療的アンメットニーズに対する持続的なソリューションを創出することに全力を注いでいます。 世界中に数百万人いる大動脈弁狭窄症の患者さんの多くは、充分な診断や治療が受けられていません。エドワーズライフサイエンスは、経カテーテル大動脈弁留置術（TAVI）という画期的な技術により、開胸手術を行わずに心臓弁を留置するという、患者さんの人生を変える革新的なソリューションを生み出しました。経カテーテル大動脈弁治療（THV）事業部門は、循環器医や臨床チームと連携し、臨床エビデンスに基づいた技術で患者さんの治療に変革をもたらし続けています。患者さんがより長く、健康で活動的な生活を送れるよう支援していくことが、私たちの原動力です。 How you will make an impact マーケティングプランニング 市場調査、RWD、VoCなどのマルチソースを活用し、全国ならびに地域ごとの市場・顧客の課題・ニーズをタイムリーかつ正確に理解する 目的、メッセージ、セグメンテーション、マーケティングミックス、チャネルミックス、予算配分を考慮し、マーケティングプログラムの年間計画を立てる プログラム開発・実行・評価 社内外のステークホルダーと密接かつ有機的に連携し、プロダクトプロモーション、市場開発プログラムの実行を牽引する マーケティングとして全国施策を実施すると共に、フィールド組織と密接に連携しフィールド活動を支援する KPI（Leading/Lagging Indicator）を設定し、プログラムの効果およびROIを客観的に評価する KOLとの信頼関係を構築し、様々なプログラムで協働することで、マーケティングメッセージを効果的・効率的に市場に届ける ステークホルダーとの連携 フィールド組織が抱える課題やニーズの抽出、集約、フィールド間あるいは本社への共有を担うハブとなる（“フィールド組織に最も近い本社チーム”という存在になる） 事業部内外の関係部署（グローバルチーム含む）と連携し、マーケティングプログラムをより洗練させる What you’ll need (Required) 言語要件：日本語（ネイティブレベル）、英語（ビジネスレベル） 医療機器・医薬品企業におけるマーケティング経験5年以上（年間のマーケティングプランの策定と実行を自らリードた経験3年以上） 高い対人・コミュニケーション能力、言語化能力、ロジカルシンキング 変化が速くダイナミックな環境の中で、複数の業務を効果的に優先順位付けしながら遂行できる能力・マインドセット 国内外の出張に柔軟に対応できる（最大で月50%の外出) What else we look for (Preferred) 循環器領域における経験
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