At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline BMC Enablement
Role Type BMC Enablement – Adobe Analytics Product Manager – Assistant Director
The opportunity
As the Adobe Analytics Product Manager within the Business Marketing & Communications team, you will lead the strategy, development, and evolution of our analytics capabilities. Utilize your expertise to transform business goals into actionable KPIs and revolutionize our internal analytics solutions, fostering data-driven decision-making throughout the global organization.
Your key responsibilities
- Lead and support analytics team's strategic direction, focusing on continuous improvement and innovation.
- Design robust measurement strategies to translate business goals into KPIs.
- Gather business requirements for EY.com based on Adobe Experience Manager (AEM) user stories.
- Develop custom analytics tracking requirements for AEM components
- Collaborate cross-functionally to establish scalable tagging specifications and implement best practices for analytics.
- Set-up reports to effectively monitor performance, trends, key metrics for global/regional stake holders.
- Engage with BMC Product Managers to understand business requirements.
- Conceptualize and tailor analytics solutions to enhance the functionality of internal applications like the Intranet and Digital Asset Management systems.
- Create and disseminate technical specifications to external vendors for the purpose of implementing an effective digital data layer.
- Organize and lead discussions during user group sessions to explore new tracking enhancements.
- Chair bi-weekly product group meetings, engaging with a diverse set of global and regional stakeholders.
- Support the onboarding process for new BMC applications.
Skills and attributes for success
- Manage the integration of external marketing and analytics tools using the Adobe platform, including Demandbase, D&B, OneTrust, AdobeIO, and CrownPeak.
- Coordinate API integration efforts with the technical team through the Adobe IO platform.
- Gather and document requirements for implementing marketing tags and pixels, in collaboration with key global and regional stakeholders.
- Conduct ad-hoc analyses to identify gaps in pixel tracking across EY.com, suggesting improvements as necessary.
- Facilitate the onboarding of new tags and pixels for the BMC, liaising with the Global Content Operations team as needed.
- Support queries and provide expertise related to Adobe Analytics and Customer Journey Analytics within the Adobe Experience Platform.
To qualify for the role, you must have
- Proven track record of product management or leadership experience in analytics.
- Proficiency in Adobe Analytics, Adobe Launch, and the Adobe Experience Manager platform.
- Experience with APIs and integrating various platforms and marketing tools.
- Ability to guide and influence cross-functional teams and vendors.
- Strong analytical skills, with a passion for leveraging data to drive business outcomes.
- Excellent communication abilities, capable of articulating complex technical concepts to both technical and non-technical audiences.
- Bachelor’s or Master’s degree in Analytics, Marketing, Business, Computer Science, or a related field.
Ideally, you’ll also have
- Ability to think strategically/end-to-end with result-oriented mindset
- Ability to build rapport within the firm and win the trust of the clients
Technologies and Tools
- Adobe Analytics, OneTrust
- Software or Marketing technology products (Social, Web, Marketing Automation etc)
- MS Office tools (Word, Excel, IE); web/production technologies such as HTML, XML, JavaScript, and CSS
What we look for
- Analytical mind-set and problem-solving capability.
- Passionate about new technologies in the Digital Marketing domain
- Enthusiastic and self-motivated, with the ability to lead projects proactively.
- Meticulous attention to detail, with an overall passion for continual improvement.
- Innovative and creative, with a logical and methodical approach to problem solving.
- Credible and articulate, with excellent communication, presentation, and interpersonal skills.
- Ability to think strategically and guide marketers of different level with the best practices and industry trends
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
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