Assistant Marketing Manager

職種
正社員
職務明細
About LOEWE
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.
THE POSITION
It’s an exciting time to join LOEWE as we go through a period of rapid growth.
LOEWE Japan is currently recruiting a talented Marketing Planner with both campaign planning and campaign production experience to join and play a key role in our growing Marketing & Communication team. The ideal candidate thrives in a fast paced environment, is flexible in adapting to changing situations, is confidently detail-oriented and is curious by nature, with the ability to quickly identify areas of opportunity to optimize efficiency and performance. The candidate must be a quick learner, self-starter, team player and a leader, and display strong communication skills cross functionally and interpersonally. The role will require strategizing, planning, developing and managing campaigns to increase brand awareness, deliver engaging content and contribute to sales performance.
The candidate should also have production experience in stills & film production, events, digital production (web, interactive, social content), and possess a strong discipline in project management, excellent attention to detail, and a passion for delivering high-end creative on-time and on-budget.
An intellectual curiosity for fashion, culture & arts is assumed.
スキル・資格
QUALIFICATIONS
7+ years of working experience in marketing or advertising, preferably with fashion and/or luxury brand experience
Japanese native and English business fluency in both speaking and writing
Strong sense of leadership, teamwork and ownership
Adept in creating documents with Microsoft Office and Google applications
Quick learner and self-starter
Highly organized and detail oriented
Excellent communication skills
Excellent task management and time management skills
Able to perform in a high-pressure/time-sensitive environment
Has grit: proactive, goal-oriented, purpose-driven and passionate
業務内容
RESPONSIBILITIES AND DUTIES
Campaign planning & management (communication strategy and planning)
- Develop & lead campaigns: develop a communication strategy, set priorities, plan communication timeline, manage deliveries and chase approvals to execute successful rollout of both global and local campaigns
- Take ownership of and lead cross functional communication, inform and collaborate with all relevant teams within LOEWE Japan and headquarters
- Download key information from cross functional partners and stakeholders concerning business situations, understand how Marketing can contribute to the business, and suggest and execute potential actions
- Able to confidently present proposals & campaigns to cross functional stakeholders in Japan and headquarter teams
- Develop reports and recaps for key campaigns and projects
loewe.com content management
- Download headquarter communication plan for loewe.com, share with local teams, and feedback to reflect local priorities and needs
- Collaborate with headquarter e-merchandising and online content team to create original content for Japan local campaigns and activations
- Collaborate with headquarter e-merchandising, online content, IT, and CRM teams to fix any bugs or make improvements in UX on loewe.com
- Organize and facilitate with production team on local content needs when local campaign / contents are produced
Project Management
- Support the managing of internal and external production projects, ensuring all content assets are delivered on time and budget
- Manage & track production timelines, project deliverables and resourcing needs, navigating competing priorities and escalating to manager accordingly
- Create and manage budgets, negotiating fees and expenses, ensure projects are completed within budget.
- Assist headquarter teams on any requests concerning Japanese translation
- Create english copy briefs for press release, loewe.com, and paid ad copies for local campaigns and initiatives
- Manage copy approvals by headquarters for local initiatives
Campaign/Content Production Management
- Liaise and assist producer with communications to key external production members such as directors, photographers, stylists, production companies, animators, editors, music companies, agents and other industry associations.
- Facilitate and lead the adaptations of global content to regional marketing plans, assisting in the production of global deliverables
- Support producer and marketing manager in confirming, organizing and consolidating deliverables for global and local campaign moments.
Facilitation with Headquarters
- Assist headquarter teams in LOEWE, LOEWE Foundation and LOEWE Perfumes on any requests concerning global initiatives taking place in Japan or facilitation of communication with collaborators based in Japan
Document creation
- Assist Marketing Manager and Marketing Director in creating any necessary documents for both internal and external meetings
Intern management
- Manage schedule and workload of interns belonging to Marketing team
REPORTS TO
Marketing Manager, dotted line into Senior Producer
学歴
College graduate or equivalent
その他
試用期間6か月