(Dr.Ci:Labo) Sr. Manager, Direct to Consumer Marketing & Sales Planning

Description
(Who We Are)
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol® that you already know and love. Our global team is made up with 22,000 diverse and talented people, passionate about insights, innovation and committed to delivering the best products to consumers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage. Join us in shaping our future - and yours.
(About Dr.Ci:Labo brand)
Dr. Ci:Labo is *Japan's No. 1 doctor's cosmetics brand based on dermatological science, developing skincare products to address a wide range of skin problems and concerns. Dr. Ci:Labo develops skincare products that address a variety of skin problems and concerns. Our brand also communicates with customers and sells its products through multiple channels, from counseling at department stores to drugstores (wholesale), e-commerce (EC), and call (Tsuhan contact center).
*2021 Share of doctor cosmetics by company (value), according to TPC Marketing Research, Inc.
In this position, you will be responsible for the Direct to Consumer(D2C)Tsuhan EC and Call business, which account for 70% of Dr.Ci:Labo's sales and have direct customer data, and you will lead the entire process from planning and executing the growth strategy that to increase and retain light users to maximize and grow D2C businesswith consistent brand and product communication.
We focus to shift EC channel to increase light users and establish profitable business model.
Japan is the only market that follows the Direct-to-Consumer business model within Kenvue globally. With this unique business aspect, Japan has the vision of "Win in Japan and Lead globe - making success in Japan and sharing best practice of it to other Kenvue markets.
(What You Will Do)
1. Lead E2E from the growth strategy planning to execution to maximize D2C(EC & Call) business and create D2C business growth.
•Increase and retain light users based on CRM data analysis and insights as growth strategy.
•Plan and execute cross-selling and upgrades to maximize sales rates, customer numbers, and basket sizes for each target group to increase purchase frequency.
2. Lead and supervise the marketing promotion team (new products, set products and seasonal events promotion, DM and magazine communications) and D2C business management & EC team (forecast and the daily PDCA cycle management based on CRM data analysis and EC business) to achieve KPIs and maximize D2C business.
*2 direct reports, around 10 indirect reports
3. Based on the strategy, lead the cross-functional teamsuch as CRM, Marketing (product & concept development and new customer acquisition), Finance team, etc. to realize the strategy, while collaborating to develop sales forecasts and budget plans and proactively lead the execution.
Qualifications
(What We Are Looking For)
Professional experience
•6 years of digital marketing experience (any of the following)
Ø Experience in marketing in own e-commerce or 3rd party e-commerce in a business company
Ø Marketing and consulting experience at an EC mall company (Growth Marketing, Performance Marketing, etc.)
Ø Experience in delivering marketing projects for FMCG companies in a consulting firm
•Experience in planning and implementing each measure consistently based on goals/numbers (sales, profit, customer count, basket size, etc.) and strategies (cross-selling, upgrades, etc.)
•People management experience
•FMCG, Beauty industry experience
•Direct to Consumer business experience *preferred
Competencies and Skills
•Strong strategic thinking and planning skills
•Strong leadership to formulate strategies and measures by working backwards from the goal, and to lead the team and execute actions in a hands-on while involving cross-functional stakeholders
•In-depth consumer understanding skills
•Data analysis skills
•Native level Japanese, entry level or higher English
•MBA *preferred