Director, Marketing Japan/Korea

DeepL, Europe's leading AI company since 2017, is dedicated to breaking down language barriers and bringing cultures closer together. Our expertise in AI and neural networks has enabled us to create cutting-edge communication technologies for businesses, including the acclaimed DeepL Translator which offers 30+ languages, and DeepL Write, our AI writing companion. Our core offering includes a suite of products and tools made for businesses to communicate more effectively, both internally and with their customers around the globe.
Our goal is to become the global leader in Language AI and build products that help drive better communication, drive connection, and make real-life impact. To do that, we need talented people, like you, who want to be a part of this exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your destination.

What sets us apart

At DeepL, we are committed to building innovative technology and to fostering a nurturing work environment. Within the marketing department, we spend ample time actively reviewing the latest trends in generative AI in order to stay ahead of industry changes, and encourage our team to apply these insights to their work. By combining our use and knowledge of modern technology and trends, encouraging teams to apply their learnings, and providing them with comprehensive employee benefits, our open and growth-minded work culture not only sets our team up for success–it’s what sets us apart.
When we tell people about DeepL as an employer, the reactions are overwhelmingly positive. Maybe it's because of the products that have helped countless people worldwide, or maybe it's because of our shared goal of improving communication for individuals and businesses worldwide. What we're certain of is this: being part of DeepL means joining a team committed to innovation and the well-being of its employees.

What will you be doing at DeepL?

The Director, Marketing Japan/Korea at DeepL is responsible for the overall marketing strategy and its execution for our second largest market. A seasoned professional with deep expertise in B2B marketing, particularly in the SaaS space, the qualified candidate will report to the VP of Global Demand Generation and will lead a regional team of marketing professionals. They will be charged with stewardship of the DeepL brand in Japan, as well as creating the conditions for commercial success, both on the sales assisted and self-service fronts. The right candidate will possess a strong background in planning and executing regional marketing plans, with a data-driven approach.

Requirements

Your Responsibilities

• Regional GTM Strategy: Align with regional peers in Go-to-Market (Sales/Sales strategy, Sales Development, Customer Success) to establish a regional go to market strategy including segmentation and audience/persona targeting, program mix, etc.

• Messaging and thought leadership: Adapt and localise global messaging, develop regional thought leadership platforms in conjunction with global Comms leadership team

• Team leadership: Inspire and develop a team of regional marketers, and foster a culture of high performance

• Budget management: Forecast budget requirements and track expenditure closely to ensure we operate within an acceptable margin to the up/downside

• Cross functional alignment: Collaborate with and influence stakeholders within Marketing, Sales and Product teams in HQ and advocate for the needs of the Japanese team accordingly

• Metrics and impact: Set clear and measurable targets, analyze regional target attainment for brand, web, leads/MQL, pipeline and revenue to quantify the team’s impact on business objectives and modify strategies accordingly

What We Look For

• Ideally 15+ years of experience in marketing, preferably within world-class, high-growth B2B SaaS organizations, including at least 5 years leading a team of 3+ regional marketers

• Strong cross-functional, collaborative mindset, and proven ability to thrive in a fast-paced, dynamic workplace

• Data-driven and focused on business impact with the ability to drive strong return on marketing investments

• Excellent project management skills and the ability to stay organized in high-pressure situations

• Practical and proactive attitude with a humble approach, demonstrating proficiency in accomplishing tasks efficiently

• Excellent written and verbal communication skills with a proven record of developing teams and building relationships with key stakeholders across the organization

• Customer-obsessed mindset, ability to build relationships at senior levels with customers, understand the needs of Japanese customers, etc.
  

What We Offer

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.

• Hybrid work, flexible hours: whether you're near our hub in Tokyo, or prefer the comfort of your own home, you decide where your office is. We offer flexible working hours and trust in your productivity, all in sync with your team's general locations and time zones to foster effective and seamless collaboration. Our aim is to integrate your work with your lifestyle, ensuring a balance that respects both your needs and our operational requirements.

• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy makes us better together.

• Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.

• Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.

• Comprehensive health insurance: your health comes first. With our comprehensive insurance, we'll make sure you're covered from head to toe.

• 20 days of annual leave: we value your peace of mind. With 20 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
  

• Annual learning budget: because we never stop learning, we’ve set up an annual budget for your professional development—pick a learning path that contributes to your career development and we'll back you up.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

Please make sure to send your application in English.