J&SK OU PACS Insights Lead

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 24, 2024

Shift:

Job Description Summary:

About the Role

The Coca-Cola Company is transforming its approach to global Marketing and PACS (Public Affairs, Communications and Sustainability) data intelligence. We are evolving our data research, measurement and partnerships to be more consumer-centric and enable distinct, competitively advantaged communication via insights and analytics led research protocols, methodologies and diagnostics. Modernized, integrated and scalable measurement, and thought leading partnership are at the heart of this transformation.

This role is responsible for collecting, interpreting and communicating Public Affairs, Communications, and Sustainability (PACS) metrics and partnering with J&SK leads to convert them into actionable insights, strategies and tactics. The ideal candidate will act as a conduit between our team — Marketing and PACS Data Services (MPDS) — and J&SK, building a close connection between both groups and forming a two-way channel that can be leveraged to drive business objectives. The role is critical to scaling PACS insights and tailoring them to help J&SK reach its goals.

What You’ll Do for Us

Responsibilities

• Define J&SK -specific PACS KPIs and outline the optimal means of tracking them
• Help quantify the success of PACS communications campaigns and initiatives
• Design and develop visualizations to support the needs of stakeholders and partners
• Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
• Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to J&SK leadership
• Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
• Communicate J&SK -specific insights with other members of the PACS Services team
• Provide regular updates to J&SK leadership on corporate reputation and performance
• Clearly communicate J&SK needs and requirements to the global PACS Services Data and Analytics team

Deliverables

• Semi-regular corporate reputation reporting, benchmarks and recommendations
• Ongoing internal and external communications performance
• KPI measurement for campaigns and events
• Media penetration reporting based on insights gleaned from Sprinklr and other sources
• Knowledge Center training for team members, partners and bottlers

Qualifications & Requirements

• 3+ years of experience in a Consumer Insights or Market Research role
• Able to conceptualize frameworks and research models for communications, marketing and consumer insights problems
• Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
• Comfortable with large amounts of data and qualitative insights
• Clear and confident communicator and presenter
• Proven track record of using data to create strategic recommendations and narratives
• Experience working in networked, cross-functional and cross-geographical teams

Nice-To-Have Experience

• Knowledge of market research techniques
• Experience supporting Communications or Marketing teams with insights or research
• Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
• Experience leveraging digital products and tools
• Prior experience working in multiple markets

What We Can Do For You:

• Community Involvement: The Coca-Cola Company encourages employees to get involved in their communities and offers programs and opportunities to volunteer and make a positive impact.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
• Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.

Skills:

Client-Focused, Corporate Reputation, Data Analysis, Data Measurement, Data Presentations, Market Research, Microsoft Power BI, Sprinklr, Storytelling, Thought Leadership

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.