Manager, Brand Management - Coffee

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

June 30, 2024

Shift:

Job Description Summary:

• Drive Georgia business growth through strategy development and business plan development.
• Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment.
• Lead and/or support the development of assigned category growth strategies & execution planning to deliver short and mid/long-term growth.
• Responsibilities include:

Assigned category Business Management Growth strategy & execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target.

What You'll Do for Us

• Manage assigned category business performance including periodic tracking and course correction recommendations.
• Develop assigned category growth strategies through LRP and ABP processes.
• Develop annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
• Develop 3-year innovation pipeline with timely alignment with key stakeholders.

Qualifications & Requirements

• Commitment to the Georgia brand and business
• Brand enhancement & consumer-centric thinking and strategic planning capabilities
• Human centricity, open-mindedness for new challenges and new ways of working
• Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
• Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
• Historical heritage: We have operated our business since 1957 in Japan, 1968 in Korea.
• Georgia brand was launched in 1975 in Japan.
• Globally networked ways of working: We have fully networked organization and ways of working in global community.
• Franchiser leadership: We partner with local bottlers as franchise system in both markets.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.