Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
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A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Position Title: Manager, E-Commerce
Reports to: Director, E-Commerce, Coach Japan
Location: Tokyo
Primary Purpose:
This position will be responsible for driving Coach E-commerce growth in Japan through 3rd party marketplaces such as Zozotown, Rakuten and other EC marketplaces. The role entails overseeing the day-to-day operations of each site, managing relationships with key partners, and developing an online marketplace strategy. This includes identifying new opportunities across the 3rd party marketplace channel to deliver incremental customer engagement and revenue.
Key Responsibilities:
•Oversee the day-to-day operations of each marketplace, including product/merchandising strategies, promotional cadence, inventory allocation, and creative assets. Continually refine strategies based on performance and customer experience to optimize sales and engagement.
•Develop and execute content and merchandising strategies tailored to each marketplace platform, ensuring alignment with the brand's positioning and customer preferences.
•Partner closely with cross-functional teams across the organization, including Merchandising, IT, Retail, Finance, Marketing, Business Development, and Legal, to ensure marketplace strategies are aligned with the brand’s objectives.
•Work collaboratively with Customer Services, Logistics, and Creative Services to deliver a best-in-class customer experience on each partner site.
•Cultivate and maintain strong relationships with key marketplace partners to ensure alignment and collaboration on business objectives. Negotiate terms, contracts, and promotional opportunities to maximize brand visibility and sales on partner platforms.
•Monitor and analyze marketplace performance metrics, including sales, traffic, conversion rates, and customer feedback. Utilize data-driven insights to identify trends, opportunities, and areas for improvement, and make recommendations for optimization.
•Develop and implement a comprehensive online marketplace strategy aligned with the brand's objectives and market trends. Identify new opportunities and potential partnerships within the 3rd party marketplace channel to drive growth and expand market reach.
Education/Qualifications:
•Bachelor’s degree required
•Minimum of 5 years of experience in e-commerce management, with a focus on marketplace platforms
•Proven track record of success as demonstrated through sales growth
•Strong understanding of marketplace dynamics, trends, and best practices, particularly in the Japanese market
•Experience in partner relationship management, negotiation, and contract management
•Strong project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI
•High business Japanese and strong written communication skills in English required. Business level speaking English is preferred but not mandatory
•Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
•Results-oriented, with a focus on achieving business objectives and driving continuous improvement.
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Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
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