Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts in Japan. This role will be responsible for developing and executing comprehensive digital marketing strategies that drive awareness, engagement, and conversions across the full customer funnel.
This position is an individual contributor role reporting to the Performance Marketing Director - APJ.
Responsibility
Develop and implement full-funnel digital marketing programs that align with business objectives and drive measurable results spanning awareness, consideration, and conversion stages, to drive customer acquisition and revenue growth
Collaborate with sales, regional marketing, content and creative teams to develop compelling digital marketing campaigns to support growth targets
Monitor and optimize paid-media campaigns, leveraging analytics to make data-driven decisions for maximum impact
Create and execute Account-Based Marketing (ABM) strategies to target high-value accounts and industries
Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including display, social media, email, and content syndication
Oversee the digital marketing budget and allocate resources effectively to maximize ROI
Collaborate with cross-functional teams, including sales, regional marketing, content, creative and international marketing peers to ensure alignment and integration of digital marketing initiatives
Manage relationships with agencies, vendors, and technology partners to support campaign execution and performance optimization
Develop and maintain a robust analytics and reporting framework to measure campaign performance, track KPIs, and derive actionable insights
Stay up-to-date with the latest digital marketing trends and best practices in Japan, bringing innovative ideas to amplify reach and improve conversions
Provide input into the global Go-To-Market (GTM) playbook, contributing insights and recommendations specific to the Japanese market
Lead A/B testing and experimentation initiatives to continuously improve campaign performance and user experience
Monitor and analyze MQL and SQO status and conversion, and work with stakeholders to ensure efficient and effective lead management
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
5+ years of experience in digital marketing, with a focus on B2B marketing in Japan
Project management and communication skills in both Japanese and English
Proven track record in developing and executing successful full-funnel marketing programs and ABM strategies
Strong expertise in digital marketing channels, including but not limited to content syndication, display advertising, social media marketing, and email marketing
Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Eloqua/Iterable, Marketo and Salesforce Marketing Cloud)
Data-driven mindset with strong analytical and problem-solving skills
Experience working with marketing agencies
Preferred
Experience in the technology or SaaS industry
Experience utilizing AI on a day to day basis as part of your work
Knowledge of marketing compliance and data privacy regulations in Japan
Experience in SEM or working closely with global teams on SEM campaign strategy and execution
Proven ability as a strategic self-starter who can balance high-level strategy with hands-on execution in a fast-paced, fast-changing environment
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.
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