Play an important role as a core team member via individually supporting project of marketing planning via 1) efficient media planning, 2) effectiveness of message deliver and 3) always on optimization for further improvement.
Budget optimization for high efficiency (in budget spending with appropriate allocation activities. The efficiency should be proved by analysis report (ex: Media performance report, MMM etc)
'- Set ROI target of initiatives and monitor it.
- Set KPI of media efficacy and keep tracking.
- Leverage result and learning for activity plan improvement.
'- Max leveraging the partnership with internal and external resources to deliver the effective and innovative execution.
- To bring the synergy, daily relationship building and understanding the trend is highly required.
'- Ideally 3+ years communication/activation experience
- and (or) 3+ years Media planning/buying experience
- Has experience of communication planning/execution initiatives
- Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/Cluster