What does it take to represent one of the world's most iconic luxury brands across two of Asia's most influential markets?
At Aston Martin, we're looking for a Regional Marketing Manager to lead and drive our marketing activity across Japan and South Korea, two strategically important markets within our APAC region. Working closely with our dealer partners, agencies and internal stakeholders, you'll shape how customers experience the Aston Martin brand, from unforgettable events and model launches to digital campaigns, retail activations and influencer partnerships.
This is far more than a traditional marketing role. You'll be the dedicated marketing lead for Japan and South Korea, responsible for building regional marketing plans, supporting dealer partners, creating exceptional customer experiences and ensuring every campaign reflects the standards of one of the world's most desirable luxury brands.
As part of our APAC Marketing Team, you'll join a group responsible for marketing activity across 13 markets and 34 dealer partners. While you'll collaborate across the wider region, your primary focus will be Japan and South Korea, giving you the opportunity to make a visible impact in two markets that play a significant role in Aston Martin's future growth.
You'll be the driving force behind annual and quarterly marketing plans, working closely with dealer partners to create marketing strategies that deliver both brand impact and commercial performance. Whether you're reviewing campaign results, providing dealer training, managing budgets or identifying new opportunities to improve return on investment, you'll play a key role in helping our markets thrive.
A major part of the role involves developing and delivering integrated retail campaigns that connect with customers throughout their journey with Aston Martin. You'll work alongside dealers to localise campaigns, create engaging marketing toolkits, provide content and assets, and monitor performance to ensure every activity delivers measurable results.
You'll also lead the delivery of flagship events and regional activations across Japan and South Korea. From exclusive customer experiences and vehicle launches to large-scale brand moments, you'll help create memorable experiences that strengthen customer relationships while ensuring leads and opportunities are effectively captured and nurtured through our CRM programmes.
The role offers the opportunity to shape and grow influencer activity across both markets. You'll identify and develop relationships with influencers who embody the Aston Martin brand, creating partnerships that increase awareness, drive engagement and connect our products with new and existing audiences.
Customer experience sits at the heart of everything we do. Working closely with Customer Care, Aftersales and Experience teams, you'll help deliver a seamless luxury journey that reflects the craftsmanship, performance and exclusivity synonymous with Aston Martin. You'll also champion CRM initiatives, monitor funnel performance and use data-driven insights to continually improve marketing effectiveness.
Success in this role requires someone who can think strategically whilst remaining hands-on in delivery. You'll be confident managing multiple projects, influencing stakeholders and balancing creative excellence with commercial objectives. You enjoy working collaboratively, building trusted relationships and finding opportunities to continuously improve performance.
We're looking for someone who understands the Japanese and South Korean markets and brings experience delivering successful marketing initiatives within luxury, automotive, premium retail or lifestyle brands. Fluency in both Japanese and English is essential, alongside strong project management skills, commercial awareness and the ability to work effectively across different cultures, markets and functions.
You'll be analytical, organised and naturally proactive, with excellent communication skills and a passion for understanding customers. Most importantly, you'll share our enthusiasm for the Aston Martin brand and be motivated by the opportunity to help shape its future across two exciting and strategically important markets.
Reporting to the Head of Marketing APAC/GC, this position offers significant visibility across the business and the opportunity to work with talented colleagues throughout Aston Martin's global marketing community. For the right individual, there is also future potential to become part of the Aston Martin Headquarters Marketing Team.
Regular travel across Japan, South Korea and the wider APAC region will be required, and a driving licence would be advantageous.
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don’t hesitate to reach out. We’re here to ensure that you can bring your best, in every way.
Let’s build something remarkable together.
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