Senior Specialist, Sports Marketing

Purpose & Overall Relevance for the Organization:

To build a market leading and diverse portfolio of partners, athletes, clubs and federations that support brand and category objectives. Identifying and utilising partners at key moments to tell product and brand stories that position adidas as the top-of-mind brand in the market.

Key Responsibilities:

• Provide input to the development of local Sports Marketing Plan according to business objectives.


• Identify opportunities within the market that align to Brand objectives and liase with Brand Comms to bring to life.


• Build recommendations for, and maintain, a diverse partner portfolio supporting key categories and business objectives.


• Ensure all partners within the portfolio reflect our Brand positioning – on and off field.


• Manage contract negotiations in line with budget guidelines and market evaluations.


• Ensure all Sports Marketing contract negotiations and operations comply with the global Sports Marketing Policy. 


• Manage the integration of local partners into key brand initiatives.


• Develop and execute leveraging plans for Sports Market partners to maximise their brand impact.


• Local Partner Budget Management.


• Supervise all local partner related activities in close relationship with the Brand team.


• Execute a cross category leveraging approach to the sports marketing portfolio.


• Provide industry leading service to our contracted partner portfolio on a day-to-day basis


• Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.


• Ensure teams and individuals wear and represent the products according to our Brand Plan to communicate adidas as the leading performance brand.


• On ground support for ad hoc Sports Marketing activity in the market.

Key Relationships:

• Local - Brand Marketing, CTC, Digital, Customer Service, Sales, Finance, Supply Chain


• Athletes, teams, Federations, Agents


• Global – Sports Marketing

Knowledge, Skills and Abilities:

• Strong negotiation skills


• Strategic Marketing experience with strong interpersonal and influencing skills


• Strong understanding of the local sporting landscape


• Strong connections within the sports industry


• Relevant Sports Marketing experience


• Demonstrate the ability to react quickly and multitask to manage priorities.


• Proven methodological skills (e.g. Business planning, strategic development).


• High degree of commercial and business acumen knowledge related to sports marketing.

Requisite Education and Experience / Minimum Qualifications:

• University Degree in Marketing


• Minimum of 5-years experience in the sports marketing industry


• Established network of industry contacts with proven stakeholder management

What’s on offer?

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include:

• Remote Work Options 


• Employee Assistant Programs 


• Parental Benefits 


• Employee Discount on adidas Merchandise

How do I apply?

• Press the "Apply" button and follow the instructions


• You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements


• Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.


• Applications will only be accepted through the steps above


• Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.

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About adidas

adidas - Profile (adidas-group.com) 
adidas – Game Plan A (Career)
adidas – People & Culture

In 2024, adidas Pacific HQ is embarking on an exhilarating journey as we move to a new, modern, and vibrant space nestled in the heart of Melbourne's iconic sporting precinct.

Our upcoming relocation to 65 Dover Street, Cremorne represents more than just a change of address. It's a monumental leap forward in our commitment to fostering exceptional experiences for our consumers, partners, and our team.

At our new Head Office location, we're proud to offer a state of the art work environment that champions innovation and collaboration. Embracing a hybrid work model, we're providing the flexibility of on-site and remote work, ensuring a balanced approach to productivity and well-being for all our valued employees.

This move presents an incredible opportunity to join an innovative and dynamic team, unleashing our full potential at our new Pacific HQ. If you share our passion for sports, creativity, and the limitless possibilities, we invite you to explore the exciting career pathways currently available at adidas in the lead up to our big move.

Join us in crafting a future that's brighter, bolder, and more inspiring than ever before. Visit 65dovercremorne.com.au to delve into the prospects awaiting you at adidas.

Let's embark on this transformative journey together and create remarkable experiences at the heart of Melbourne's sporting precinct.

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Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.