Job Description
As the Showroom & PR Coordinator, you work proactively with building and maintaining relationships with media and fashion insiders (influencers, celebrities, stylists, etc.) to build a fashion forward local community. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work, holding a balance with product focus and brand storytelling activities. You contribute to added customer value, a strong brand and increased fashion perception by working alongside the Fashion PR Lead where you run the upkeep of the showroom and support PR projects.
You have a strong commercial focus and are insight and data-drive, with proven ability to drive results and work towards goals. You are a driven, flexible, well organized and detail-oriented person with a can-do attitude and appreciate teamwork. With your experience within the industry and passion for fashion, you strive to find ways to inspire our media target group and influencers with the goal to reach and engage our customers with the latest fashion.
Key responsibilities
- You elevate the brand and the experience of the brand with local fashion PR activities primarily in the showroom with visual presentation on current garments and products, working alongside the Fashion PR Lead.
- Responsible for sample administration, including working with relevant systems, optimizing results by proactively and reactively handling requests and send outs.
- Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders.
- Collaborate cross functional with Influencer Specialists and Media to optimize earned and paid influencer partnerships.
- Upkeep of general showroom administration duties, e.g. tracking product placements, filling of press cuttings.
Qualifications
To be successful in the role as the Showroom & PR Coordinator, you should have strong commercial focus and are insight and data-drive, with proven ability to drive results and work towards goals. You are service minded, an excellent relationship builder with a strong network within the area. With your experience within the industry and passion for fashion, you strive to find ways to inspire our media target group and influencers with the goal to reach and engage our customers with the latest fashion.
What you need to succeed:
- Communication, Marketing or business degree/relevant experience.
- You understand the importance of community and relationship building with fashion insiders (ambassadors, media, VIP, influencers).
- Deep understanding of synergies between owned, paid & earned media.
- Excellent communication skills, including fluent written and spoken English. Knowledge in other languages is meriting.
- You have a great eye for content creation and understand the local influencer landscape.
Additional Information
This is a full-time position, reporting to the Fashion PR Manager – NEA.
This position is based in Tokyo, Japan.
Apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through career page.
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