Minimum qualifications: Bachelors degree or equivalent practical experience. 2 years of experience in advertising, consultative sales, business development, online media environment, or marketing role. Ability to communicate in English and Japanese fluently in order to interact with
YOUR MISSION Eコマースのパフォーマンスマーケティング戦略設計・実行・効果測定を通じ集客を最大化していくお仕事です。候補者はプーマオンラインストア /アプリビジネスにおける自然検索、検索広告、ディスプレイ広告、SNS広告、アフィリエイトなどの外部集客の責任をもちます。KPIは売上、ROAS、アプリでのMAU達成を目的とし、パフォーマンスマーケティング&CRMマネージャーにレポートします。フルファネルでのカスタマージャーニープランに関してeCommチームメンバー、ブランドマーケティングチームと協力して相乗効果のあるマーケティングプランを開発します。また、グローバルEコマースと連携し、ベストプラクティスやプロモーション、効果測定など、日本のEコマースビジネス加速にむけたアクションを実行頂きます。 年間広告予算を管理し、有料広告のパフォーマンス管理と予算管理を担います(SEM、ディスプレイ、SNS、アフィリエイト、アプリ広告を含む)。 自然検索対策(SEO)を日本Eコマースチーム、グローバルEコマースチームと連携し集客を加速させます。 広告代理店と連携を強化し、パフォーマンス向上/最適化/報告を行います。 すべてのキャンペーンのパフォーマンス測定および報告を行い目標(ROIおよびKPI)に対して評価し改善策を検討します。 他のEコマースメンバーやブランドマーケティングと協力して、すべてのチャネルでメッセージが一貫していることを確認します。 マーケティングチームと協力しオーディエンス戦略を推進します。 As a part of Performance Marketing & CRM, a candidate will work on driving the Performance Marketing strategy for Japan. She / he will be in responsible for
Company Description Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago,
Company Description Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago,
Company Description Company Description Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7
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