I. BUSINESS CONTEXT: Skincare is the biggest and important category in Fragrance and Beauty markets in Japan, where domestic brands have successively built the trust and now are becoming more competitive with new product technologies constantly
I. BUSINESS CONTEXT: The beauty industry is undergoing rapid and continuous transformation, further accelerated by unexpected events such as COVID-19. As market dynamics and consumer behaviors evolve, greater agility and new approaches are required to address
BUSINESS CONTEXT: FBP distribution continues to evolve with accelerating renewal pace in the coming years to update our Point-of-Sales retail environment and elevate our Brand image. The number of renovation and new opening of projects in our
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