I. BUSINESS CONTEXT: CHANEL Japan Fragrance & Beauty Products Division aims to enhance the value of CHANEL’s client experience through touchpoints across on and offline. One of these touchpoints, Events as a gateway to meeting new customers and
I. BUSINESS CONTEXT: Chanel has developed a solid distribution in Travel Retail (TR) territories in Japan for Fragrances & Beauty (F&B – 15 POS across 7 locations) and has established itself as the leading international brand in Japanese