This job requires Japanese language ability. JD is available in Japanese only. メルカリグループについて あらゆる価値を循環させ、あらゆる人の可能性を広げる 「地球資源が限られているなか、より豊かな社会をつくるために何ができるか」。2013年、創業者の山田進太郎が世界一周の旅で抱いた課題意識から、フリマアプリ「メルカリ」は生まれました。私たちは、物理的なモノやお金に限らずあらゆる価値を循環させることで、誰もがやりたいことを実現し、人や社会に貢献するための選択肢を増やすことができると信じています。 テクノロジーの力で世界中の人々をつなぎ、あらゆる人の可能性が発揮される世界を実現していきます。メルカリグループの目指すべき方針については Mercari Culture Doc をご覧ください。 組織・チームのミッション メルカリは「あらゆる価値を循環させ、あらゆる人の可能性を広げる」というグループミッションのもと、日本最大級のCtoCマーケットプレイスとしてMAU2,300万人超の利用基盤を築いてきました。この大きなアセットを起点に、新たなマーケットプレイス体験として、お客さま同士のコミュニケーションやコミュニティ体験を活用した新しいコマースプラットフォームの立ち上げを進めています。 この新たなプラットフォームのMarketingチームでは、既存の体験の延長線上にはない「次の購買行動」を定義し、社会に浸透させることを目指しています。単なるプロモーションに留まらず、あんしん・あんぜんを前提とした新しい取引の価値を顧客視点で言語化し、市場における新たなスタンダード（市場機会）を創出する役割を担います。 メルカリが持つ大きな基盤を活かしながら、プロダクト・CS・法務・広報などさまざまなチームと連携し、仮説検証を重ねながらスピード感を持って事業づくりを進めています。プロダクトの体験と、お客さまに届くコミュニケーションの両面から価値を高め、将来的にはメルカリグループの新たな成長を支える事業へと育てていくことを目指しています。 ※メルカリのミッション・バリューについての詳細はこちらをご覧ください 業務内容 具体的な業務内容は下記のとおりです。 ブランド戦略やマーケティングゴールに沿ったコミュニケーション / コンテンツ戦略の構築およびお客さま参加型のアプリ内イベントの企画・プロデュース プロダクト、PR、カスタマーサポートなど、メルカリグループを横断した様々な関係者と協働したマーケティング施策の推進、および成果創出に向けたプロジェクトマネジメント SNS、UGC、アーンドメディア、アプリ内配信、動画コンテンツ等を活用したエンゲージメント施策の企画・ディレクション 施策の効果測定・分析、およびKPIに基づく改善施策の立案と実行 ユニークなチャレンジ 巨大なアセットを、立ち上げ期の事業成長に直結させる挑戦: MAU2,300万人超の基盤を活用しつつ、不確実性の高い立ち上げフェーズで「何を・誰に・どう届けるか」を自ら設計し、事業の伸びを直接つくっていける環境がある。 多職種・多組織と“前提から”すり合わせて前進させる経験:
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