Brand Excellence Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Purpose Statement:

This position is responsible to improve this capability largely targeting for brand team members. There are 3 major objectives assigned for this position:

1. Embed the framework of brand excellence with the Brand Teams.


2. Identify the gap in capability of brand team based on the requirement from the academy Brand Team Competencies.


3. Organize the WS to improve the quality of Brand Plan/Functional plans and Manage AMT Review process.

Major Responsibilities:

1. Embed the framework from Global 


2. To Improve of the Quality of Brand Plan/Functional Plan

• Manage AMT review (Brand Plan Review, Tactical Plan Review).


• Manage feedback process of AMT review including development of report to Brand team leaders


• Manage Brand Team Site appropriately


• Deliver the info of Planning framework and update from global

1. Manage Competency assessment and Gap analysis based on common and Functional

• Aligned with HR, prepare support tool for efficient assessment for Targeted Brand Team Members


• Based on the assessment results, identify the opportunities to improve


• Design and deliver the training programs.


• Encourage the Brand Team Members to utilize the Global Academy contents


• Onboarding Supports including ways of working by cross functional teams

4．Teamwork

• Manage the own tasks independently and support team manager for the total outcome of the team.

Key Stakeholders:

• Stakeholders to development target
  
  
  
  • Brand Team Leaders/Brand Team Members
  
  
  • New Marketing members: Senior / Junior / Associate brand manager
  
  


• Stakeholders to communicate to carry out our business
  
  
  
  • Global Brand Excellence/ TheAcademy Team/Global Learning Excellence /Global Exceptional Patient Experience Team /Launch Readiness
  
  
  • Customer Excellence: Business Intelligence, Multichannel Customer Engagement, Infield Team Excellence, Infield Operational Excellence
  
  
  • Business Unit: Business Unit Director/Senior brand manager
  
  
  • Medical: Medical Operation Group Manager/Medical Excellence team/Medical review team/Medical Therapeutic Area Lead/MSL Group Manager/ Scientific Adviser/Medical Adviser
  
  
  • OEC (Office of Ethics & Compliance）
  
  

Qualifications:

• Critical requirements
  
  
  
  • Experience of training for capability development of brand team member 
  
  
  • Experience of involving creating brand strategy as brand manager (>3 years)
  
  
  • Experience of cross functional project management (>3 years)
  
  
  • English reading/writing/communicating skills
  
  


• Desirable experiences
  
  
  
  • Experience as a people manager
  
  
  • Experience of MR/Sales/MSL/Talent Development/HR
  
  
  • Experience of consulting firm
  
  
  • Design and execute the Patient Support Programs/Patient Activation Programs
  
  
  • Experience the product launch
  
  


• Good fit with the ways we work as per below.

All4OneAbbvie - Interpersonal Savvy

Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Decide Smart&Sure - Dealing With Ambiguity

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Agile&Accountable - Managing Vision and Purpose

Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision shareable by everyone; can inspire and motivate entire units or organizations.

Clear&Courageous - Managerial Courage

Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Make Possibilities Real – Planning

Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.