Job Description
Purpose:
The Category Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.
Job Duties:
- Strategy & Planning:
- Propose and support CL/SCM with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan.
- Analysis:
- Conduct category analysis for the key categories within the business unit (BU).
- Report market performance and provide insights into root causes.
- New Product Development:
- Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
- Lead cross functional team, both Heinz Japan internal and other countries, as Category Manager to achieve the best result with new product launch.
- Responsible for P&L and business targets to deliver brand growth for short and long term.
- Activation and Campaigns:
- Lead key brand project i.e. (mainly) Range Extension, Innovation
- Research:
- Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.
- Other tasks:
- Work with Product development team, and Sales team to develop samples and trade materials.
- Support Sales on customer queries.
- Other administrative tasks.
Required skills and qualifications:
- Minimum of 4 years of experience in brand management/marketing/customer marketing/trade marketing in Food industry.
- Experienced in the use of quantitative and qualitative market research and its applicability to managing brands.
- Experience of using key financial measures of a brand and experience of budget planning and management.
- Self-motivated and willingness to push the boundary and hold other’s accountability.
- Ability to work in diverse and multi-cultural environment with strong cross functional communication ability.
- Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus.
- Understanding of marketplace dynamics and shopper behavior
- Bachelor’s degree
- Proficiency in Japanese and English.
Preferred skills and qualifications:
- Advanced degree in Business Administration, Marketing and/or equivalent.
- Thorough understanding of business principles and practices.
- Strategic thinker, capable of combining everyday activities with long term plans.
Location(s)
Tokyo OfficeKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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