Consumer Health Associate/Assistant Media Manager, Digital Marketing Management, Marketing Division

Description
(Position Summary)
Play an important role as a core team member via individually supporting project of marketing planning via 1) efficient media planning, 2) effectiveness of message deliver and 3) always on optimization for further improvement.
(Roles & Responsibilities)

• Lead media planning in marketing campaign which meets campaign brief/communication strategy, developed by Brand Team
• Set clear KPI to evaluate the objective and monitor
• Seek for innovative and effective communication plan which would be competitive advantage.

Budget optimization for high efficiency (in budget spending with appropriate allocation activities. The efficiency should be proved by analysis report (ex: Media performance report, MMM etc)

• Set ROI target of initiatives and monitor it.
• Set KPI of media efficacy and keep tracking.
• Leverage result and learning for activity plan improvement.

• Max leveraging the partnership with internal and external resources to deliver the effective and innovative execution.
• To bring the synergy, daily relationship building and understanding the trend is highly required.

Qualifications
(Required Experience)

• Ideally 3 years communication/activation experience
• and (or) 3 years Media planning/buying experience
• Has experience of communication planning/execution initiatives
• Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/Cluster

Qualifications
(Related skills/knowledge)

• PC skill (excel/power point/word)
• Data analysis (retail/consumer panel)
• Project management
• Budget management
• Agency management
• Brand strategy (Spotlight) knowledge
• Consumer research knowledge
• E-commerce knowledge
• Media expertise in KPI tracking and planning
• Data analysis (media/digital/social listening tools)
• Digital marketing experience in both channel selection and contents creation
• English (business level)

(Related Competency)

• Consumer centric
• Logical thinking
• Teamwork