CRM Strategy - Marketing Section, Fashion Business Department（Rakuten Fashion）(C&M)
Job Description:
Department Overview
“Rakuten Fashion” is a fashion e-commerce site offering a wide selection of popular brands.
Our goal is to bring out the full value and appeal of these brands and provide each and every customer with the best possible shopping experience.
As a business, we are striving to achieve very ambitious mid-term goals and are continuing to make large-scale investments in the following areas:
- Promoting the development of loyal customers through the rollout and enhancement of our smartphone app
- Driving new customer acquisition through ongoing mass marketing efforts, such as TV commercials
- Strengthening our system platform to enhance service quality
It is one of the businesses within the Rakuten Group expected to achieve the highest growth.
Position:
Why We Hire
Rakuten Fashion is aiming to further expand its business. To achieve this, it is essential to strengthen our customer strategy and build long-term relationships with our customers.
Our mission is to deepen our data-driven understanding of customers and maximize both the number of customers and their purchase frequency.
You will be responsible for leveraging the Rakuten Group’s extensive data, member base, and robust ecosystem to the fullest extent, while engaging stakeholders both within and outside the organization to drive a wide range of strategies aimed at enhancing the customer experience.
Position Details
This position involves leveraging Rakuten’s vast assets to drive the growth of the fashion e-commerce business through CRM strategies.
Backed by the Rakuten Group’s vast data and member base, you will independently handle everything from strategy formulation to initiative execution and KPI monitoring, leading the entire process—from planning to execution to improvement—aimed at maximizing customer LTV.
This is the ideal position for those who wish to practice “marketing with a management perspective” within a business company.
Specific Responsibilities
- CRM Strategy Development and Execution: We design optimal approaches for each customer segment by leveraging RFM analysis, demographic data, purchase history, and other information.
- Campaign Planning and Effectiveness Evaluation: We plan and execute CRM strategies for large-scale events such as the Rakuten Super Sale, Shopping Marathon, and Fashion Sale, and continuously improve them through KPI analysis and reporting.
- Continuous improvement of initiatives using MA and CRM tools: Based on performance metrics, we optimize initiatives through scenario design, definition of integrated data, and effectiveness verification.
- Increasing app usage frequency: We plan and execute strategies to promote app usage and enhance customer engagement.
- Planning other initiatives to improve the customer experience: We explore new initiatives that lead to the growth of existing customers and increased sales, and oversee their implementation.
Attractiveness of this Position
- Impact as a key business player: Experience the thrill of “business execution”—going beyond mere proposals to immediately implement strategies you’ve developed yourself and track changes in sales metrics in real time.
- Unparalleled Data Resources: Implement precise marketing strategies by leveraging transaction data from one of Japan’s largest e-commerce ecosystems.
- Career Growth: As a core member of a business organization, you’ll gain cross-functional experience ranging from strategy formulation to operations, establishing your market value as a marketing leader with a management perspective.
- Management Career Path: Since we envision you playing a key role as a future manager candidate, you’ll also be involved in organizational management tasks.
Mandatory Qualifications:
- Experience leading projects at consulting firms or corporations (such as strategic planning or support in the areas of digital transformation or marketing)
- The ability to develop logical strategies based on quantitative data, along with project management skills to implement those strategies
Desired Qualifications:
- Experience implementing CRM initiatives in B2C services (experience in e-commerce is a plus)
- Experience with various customer analytics, such as RFM
- Experience implementing initiatives aimed at converting F2 customers and preventing churn
Others Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
Proof of eligibility is required by the timing of the offer letter.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.
#business #marketing #PR #CRM #commerce #RakutenFashion
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