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Director, Product Marketing, Creation Center Tokyo Originals
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
- Orchestrate cross-functional product creation teams across apparel, accessories, and footwear to deliver the category vision to target consumer groups across all creation layers and distribution channels.
- End-to-end ownership and management of the project lifecycle, including strategic roadmap planning, milestone execution, senior leadership alignment, and high-level engagement with external partners (creation partners, key accounts).
- Translate high-level strategies into actionable tactical plans to drive effective consumer connection and cultural adoption.
- Partner directly with local and global stakeholders to ensure cohesive local/global ranges are brought to market with a powerful, balanced mix of storytelling, product excellence, and commercial availability.
- Act as a proven strategist, negotiator, and leader, decisively auditing and steering product creation direction based on consumer insights and commercial viability.
KEY RESPONSIBILITIES
- Lead, inspire, and develop a high-performing team, maximizing functional and leadership capabilities through active coaching and mentorship.
- Foster a highly collaborative, matrix-focused culture within the team to ensure seamless cooperation with interlinked regional and global departments.
- Lead by example embodying and championing core brand values and corporate culture.
- Serve as a visionary anchor for team members by co-developing and clearly communicating strategic directions, product creation processes, and critical milestones.
- Proactively identify business opportunities and mitigate risks initiate decisive action plans in partnership with internal and external cross-functional stakeholders.
- Leverage expert-level knowledge of the end-to-end product creation process across all product divisions to streamline operations and accelerate speed-to-market.
- Engage and align with cross-functional leadership in Japan and South Korea to maximize the market impact of regional product drops.
- Drive product development and leverage category sourcing strategies to deliver cutting-edge material and design innovation while consistently hitting profitability and margin targets.
- Accelerate Key Account business by delivering superior service, optimized product tiers, competitive pricing, and precise launch timing.
- Shape the long-term product vision by establishing a robust innovation agenda and a multi-year product roadmap in collaboration with design and development partners.
- Serve as the central cross-functional product marketing anchor and strategic point-person for respective team units.
- Monitor and optimize category financials and KPIs (including sell-in/sell-through rates, article efficiency, and volume metrics), implementing immediate commercial or structural solutions when needed.
- Curate, prepare, and present product ranges during creative, design, and selection review sessions, ensuring alignment at major internal brand milestones.
- Collaborate closely with the Senior Director to architect short-, mid-, and long-term product creation strategies that secure industry leadership for the creation center.
- Cultivate an influential industry network translating external market insights into actionable business opportunities for the brand.
KNOWLEDGE, SKILLS, AND EXPERTISE
- Proven ability to lead cross-functional teams to conceptualize and execute industry-leading products.
- Exceptional leadership capabilities: adept at setting clear frameworks for performance, autonomy, and professional growth.
- In-depth, comprehensive knowledge of apparel, accessories, and footwear product creation pipelines.
- Advanced analytical acumen paired with a solution-driven, results-oriented, and highly creative mindset.
- Thrives in high-velocity, fast-paced environments with shifting priorities.
- Excellent communication, presentation, and stakeholder management skills.
- Strong lateral thinking capability with the courage to challenge the status quo to achieve superior brand outcomes.
- Expert understanding of the Japanese and South Korean consumer landscape, retail accounts, macroeconomic trends, and market dynamics.
- Adept at conflict resolution and diplomatic negotiation in high-stakes environments.
- Strong change management capabilities with a track record of guiding teams through organizational or process evolutions.
- Highly collaborative nature with an innate ability to build and maintain high-trust relationships.
- Willingness and flexibility to travel as required by the business.
- Deep passion for sports, fashion, art, music, and sneaker culture.
KEY RELATIONSHIPS
- Product Design
- Product Operations / Development (Multiple Locations)
- Japan Business Unit & Local Cross-Functional Teams including Senior Leaders
- South Korea Business Unit & Local Cross-Functional Teams including Senior Leaders
- Global Lifestyle Business Unit & Go-To-Market Teams
- Global Business Affairs Team
- Global Sourcing Team
- External Collaboration Partners/Accounts
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree or equivalent professional education required.
- Minimum of 10 years of relevant professional work experience.
- 5+ years of experience managing diverse, cross-functional, or global teams within a complex matrix organization.
- 5+ years of experience in product creation, product marketing, or merchandising within the fashion, lifestyle, or sportswear industries.
- Proven track record of success in high-tier product marketing and strategic partnership management.
- Advanced proficiency in standard business tools (MS Office Suite, internal PLM software).
- Fluency in English and Japanese (written and spoken) is required.
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