Senior Director of Public Relations and Marketing

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Embodying Osaka’s rise as a global city, Four Seasons Hotel Osaka forms the core of a new lifestyle destination at the heart of western Japan’s biggest city and the region’s hub of commerce and culture. As the city’s new icon of luxury and style, Four Seasons provides a pitch-perfect modern take on the quintessential ryokan (traditional Japanese inn) with a range of unique, immersive experiences that deliver a true sense of Japan. From our entire floor of meticulously designed Japanese-inspired guest rooms to our private ofuro (traditional baths), Four Seasons is a contemporary portal to the authentic heart of Osaka, immersing you in the city’s intriguing blend of heritage and modernity.

This is a cluster role based at either Four Seasons Hotel Osaka or Four Seasons Hotel Kyoto, with regular travel required between both properties to ensure strong on-property presence, alignment, and execution.

About the Properties:

Four Seasons Hotel Osaka

Positioned in the heart of one of Asia’s most dynamic cities, Four Seasons Hotel Osaka represents a new generation of luxury lifestyle destinations. Blending contemporary design with ryokan-inspired elements, the hotel offers immersive Japanese experiences—from curated guest rooms to private ofuro baths—capturing Osaka’s unique energy, creativity, and cultural depth.

Four Seasons Hotel Kyoto

The 123-room Four Seasons Hotel Kyoto is the company’s second destination in Japan, in the city’s historic Higashiyama-ku district, close to the Kyoto National Museum and myriad heritage sites such as the Toyokuni Shrine and Kiyomizu Temple. Local artists are featured throughout the traditionally-inspired modern décor characterised by an understated Japanese aesthetic. The Hotel has a spa and fitness centre with a pool, and four food and beverage concepts. There are also be 57 Four Seasons Private Residences.

About Role and Responsibilities:

The Senior Director of Public Relations & Marketing is a strategic and commercially driven leader, responsible for shaping and executing integrated marketing and communications strategies that elevate positioning, strengthen brand equity, and deliver measurable business results.

This role oversees:

• Public relations and media strategy
• Reputation management and crisis communications
• Content, social media, and influencer engagement
• Digital performance marketing (paid media, SEO, and conversion optimization)

Leveraging market intelligence, consumer insights, and performance data, the role ensures consistency, clarity, and impact across all brand touchpoints.

As a brand steward and trusted advisor, the position works closely with:

• Property leadership teams
• Regional and global corporate teams
• External agencies and partners

to deliver compelling storytelling and high-impact campaigns that resonate with affluent and ultra-high-net-worth audiences.

Key Responsibilities

1. Strategic Leadership & Positioning

• Develop and lead integrated PR and Marketing strategies aligned with commercial goals and property priorities
• Define and maintain clear, differentiated positioning for Kyoto and Osaka, leveraging their distinct identities
• Identify target audiences, key feeder markets, and seasonal opportunities to drive demand

2. Integrated Marketing & Campaign Execution

• Lead the planning and execution of the annual marketing and communications calendar
• Oversee global campaigns, local activations, and F&B-driven initiatives
• Ensure consistent, high-quality storytelling across all channels

3. Digital & Performance Marketing

• Drive direct revenue through FourSeasons.com by optimizing digital channel performance
• Oversee paid media strategy, SEO, and content optimization
• Apply data-driven planning, testing, and conversion strategies to maximize ROI

4. Commercial & Financial Accountability

• Partner with the Commercial Director to manage and optimize marketing investment across paid, owned, and earned channels
• Own budget planning, allocation, and performance tracking within the property P&L
• Establish clear KPIs and measurement frameworks to evaluate effectiveness
• Deliver post-campaign analysis and actionable insights

5. Insights, Analytics & Market Intelligence

• Leverage guest insights, consumer trends, and competitive analysis to inform decision-making
• Continuously refine strategies based on performance data and evolving market conditions

6. Brand Stewardship & Governance

• Ensure alignment with global brand standards while maintaining strong local relevance
• Maximize adoption and impact of global brand initiatives within local and feeder markets

7. Leadership & Stakeholder Management

• Lead, mentor, and develop PR and Marketing teams across both properties
• Foster a culture of creativity, accountability, and high performance
• Manage relationships with internal stakeholders, ownership, corporate teams, and external agencies

Candidate Profile

The ideal candidate is a strategic, creative, and commercially driven marketing leader with a proven ability to deliver results in a fast-paced luxury environment.

Key Qualifications:

• 10+ years of experience in luxury hospitality, lifestyle, or premium brand marketing
• Proven leadership experience in multi-property or regional roles
• Strong expertise in digital marketing, performance media, and brand communications
• Demonstrated ability to drive measurable commercial outcomes
• Exceptional storytelling and brand-building capabilities
• Strong stakeholder management skills across diverse, global environments

Language Requirements:

• Native-level proficiency in Japanese
• Strong business-level proficiency in English

What you can expect:

• A collaborative and high-performing team environment
• Opportunities for professional growth and development
• Exposure to diverse and challenging projects
• Recognition for excellence and achievement
• The opportunity to shape the future of luxury hospitality in Japan