Senior Manager Brand Communications - Originals & Basketball, Brand Activation, Brand adidas

adidas (Tokyo, 日本) フォロー 18日前

今すぐ適用する

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and Statement categories in country /cluster with full alignment between the global Brand Activation and country Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.

Key Responsibilities:

Provide the country relevant input to Global Brand Activation at each commercial input timing
Manage the creation of the local brand marketing plan & calendar based on input from Global Brand Activation and ensure alignment at season intro meeting
Manage the execution of the local brand marketing plan in close collaboration with country Business Unit
Manage the execution of the Marketing Expenses plan per company business strategy
Manage the creation of the local content, if necessary, in alignment with the key stakeholders (listed in the Key Relationships section) and get approval from Global Brand Activation.
Ensure the execution is aligned with the country Media Activation, Digital Activation, Newsroom (PR & Social), Culture Marketing and Sport Marketing.
Support local trade meetings by providing appropriate sell-in tools
Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture.
Manage and optimize the category Brand Comms team support and workload

KPI’s:

Brand / Category Net Sales
Market share of respective categories
Compliance to Marketing Expenses guidelines
ROMI
Key campaign sell through %
Agency performance management (annual evaluations)

Knowledge, Skills, and Abilities:

Strong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
Ability to develop and implement local marketing plans following global guidelines
Marketing budget planning and management
Strong presentation skill to internal and external stakeholders
Strong user of MS Office suite of products
Proven project management experience
Experience in both, market and regional marketing organization preferred
Strong abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
At least 7+ years’ experience in relevant Marketing fields
Proven track record as a leader
Sales and /or Marketing experience
Fluent in English / Japanese

Key Relationships:

Global Brand Activation
Country Business Unit
Country Retail, eCommerce and Wholesale teams
Country Brand Director and Brand Communications, Digital Activation, Sports Marketing, Culture Marketing, Newsroom, Media Activation teams
Country FP&A, Legal, User Inquiry Service
External partners (Key Wholesale partners, Agencies, Brand partners, etc.)