Manager, Brand Management, Tea

The Coca-Cola Company (Tokyo, 日本) フォロー 10日前

今すぐ適用する

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

June 29, 2024

Shift:

Job Description Summary:

Job description

The role of this position is to lead brand marketing for Green TeaBrand. The position is responsible for managing Ayataka brands andto demonstrate next level of marketing capability towardsothermarketingrelatedteams.
Key responsibilitiesinclude:brand business diagnosis (consumer centric, as well as channels, competition, packages, customers andtrends), strategy development,new product developmentandmarketing calendar development, including coordination and execution of key marketing initiatives incollaboration with internal business stakeholders (Bottling partners and agencies).
This role is also responsible for coordinating and leading large and complex cross functional teams across theCoca-Cola Japan & Korea OU.

What You’ll Do for Us

Developgrowth strategyand business planofexisting Green Tea products– Assessment of business growth opportunities leveraging consumer insights, idea generation and business case development.
Developfutureproduct pipelineto contribute to grow revenue and profitby closely working with related functions, such as R&D, Technical, Procurement, Knowledge&Insights, Design, Finance, Legal and Commercialization.
Execute planned annual business plan.
Develop commercial plans by closely working withrelated functions,such asfranchise operations, channel team and Bottling partners.
Day to day brand situation analysis and presentation material development.

Qualifications & Requirements

Strong passion and responsibility to deliver results.
Innovative and breakthrough mindset.
Skills to analyze complex market and consumer environment and form own recommendation.
Strong project management and interpersonal skills
Good leadership and communication skills to involve many stakeholders internally and externally.
Collaboration,team-work, positive belief and sense of responsibility.

What We Can Do for You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.