Location(s):
JapanCity/Cities:
TokyoTravel Required:
Relocation Provided:
Job Posting End Date:
May 30, 2024Shift:
Job Description Summary:
Sweetened Tea & Juice Category Insight Manager
- Lead the Sweetened Tea & Juice category consumer & market analysis to identify the category growth opportunities for Brand strategy development
- Lead to develop properly structured consumer research & analysis plans and deliver key insights/ implications to navigate a consumer-centric decision making for a successful initiative development.
- Support inbrand/ category growth with the key metrics of increased revenue and profitability by driving the impact on consumer-based metrics with the winning consumer insights.
- Work with the category leader, managers and cross functional team and demonstrate leadership as the subject matter experts in category consumer insights.
What You’ll Do for Us
- Identify category growth opportunities to deliver implications for brand strategy development
- Define the annual consumer understanding project scope and learning plans
- Identify winning consumer insights/ implications, and facilitate cross-functional team for a consumer-centric marketing decision making in brand initiative development (product innovation and brand communication)
- Lead properly designed research & analysis projects and deliver actionable implications collaborating with research partners
Qualifications & Requirements
- More than 4-5 years career in Marketing or Strategy with minimum 2-3 yearsof consumer insight/ marketing research experiencein both qualitative and quantitative approaches, the experience in FMCG industries is preferred.
- Thought leadership, Teamwork and collaboration, Project management, and Passion and commitment to Consumer Insights
- Language: Japanese/English (Business professional)
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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