Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Mission:
- Multichannel Customer Engagement team leads multi-channel growth internally and externally, and oversees our customers’ UX and UI matters
- Based on Corporate and Brand strategies, propose effective channels / contents to be delivered
and develop a comprehensive digital plan to reach our sales targets
- Reach various KPIs, including engagement, coverage, SEO performance, etc.
Objectives:
- Lead the development and deployment of corporate digital marketing plan
- Manage brand content delivery across multi digital channels
- Manage, develop, and refine company’s digital channels for better customer experience
- Co-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tactics
- Propose/Embed digital strategies to reach key stakeholders based on brand strategies
- Work with internal partners, including BU, MA, CE and IT, to continually refine operating procedures
- Collaborate with key vendors and agency partners
Strategic Planning
- Lead the development of digital strategy
- Identify key aspects of the market that AbbVie needs to address
- Align the Affiliate strategy with the Brand Strategy to ensure consistency
- Present the Affiliate Strategy to the Brand Teams and gain alignment
- Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy
- Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectives
Tactical Implementation
- Work cross-functionally to support the execution of the Brand Plans
- Lead the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results
- Implement pilots to ensure success
- Utilize data to drive decisions
- Lead digital channel operation and development according to the plan and SOP
Internal and External Partner Management
- Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectives
- Manage temporary staff and support internal team members focusing on their ad-hoc tasks
- Provide multichannel strategic guidance and cooperate for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines
- Manage agencies/vendors for ensuring and improving service delivery
- Train and develop the multichannel competencies of the Brand Teams as needed
- Over 6 years of work experience in pharmaceutical company or healthcare industry
- Experience in digital channel management and strategy planning (3 years-)
- Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
- Experience in analytics including an understanding of Pharma Data（IMS, Ultmarc, Cegedim, m3.etc）
- Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
- Digital Marketing knowledge（Multichannel, Contents, Analytics, etc）
- Assertive communication skills
- Logical Thinking
- Basic computer skills（MS PowerPoint, MS Word, MS Excel）
- Excellent presentation skills
- English（TOEIC850）
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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