Local Area Marketer
Details about this role
Full-Time
Location in Tokyo, Japan (fully in person)
Working within the JP Sales & Marketing team
What you will be responsible for:
This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, and digital targeting. Responsibilities include:
Generating marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the local sales team.
Organising local marketing events and initiatives. Editing, proofreading, and improving the content for the slide decks by collaborating with team members.
Copywriting tasks in both English and Japanese, including, social media ads, EDM campaigns, print collateral, and event descriptions
Localising global campaigns and other marketing materials into English and Japanese to suit the Japan audience
Working closely with the digital marketing team to optimize online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
Monitoring leads and conversion from marketing across all channels (Events, Facebook, Content, Emails, PR, SEO & more) with monthly progress reporting, customer behaviour and user experience.
Skills we are looking for:
Strong storytelling skill and ability to connect emotionally with target prospects
Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
Experience crafting webinars, blog posts, multimedia content, and sales collateral
Fluency in English and Cantonese, speaking these languages idiomatically. Strong command of language is necessary to write a good copy in English and Japanese.
Knowledge of Japan and local marketing channels and partnership organisations for pursuing higher education overseas
An understanding of the US/UK undergraduate application process
Ability to work flexible hours when necessary (occasional meetings with other markets/time zones)
Applicant must be eligible to work in Tokyo, Japan
Personal qualities we are looking for:
High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
Self-driven and self-directed
Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
Desire to upskill to a senior marketing manager, sales professional role and/or global position.
Bonus skills and experience for this role:
Deep understanding of digital marketing and social media platforms
Understanding of Canva, Marketo or other marketing integration software
Event management experience
Why work for Crimson?
Flexible working environment, you will be empowered to structure how you work
Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe!
If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting edge technology, then we want to hear from you!
Our Mission
Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.
As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:
A full-fledged Online High School (Crimson Global Academy);
University Admissions Consulting;
Boarding School Admissions Consulting;
Extracurricular Activities and Leadership Coaching;
Internship and Career Advising;
Interview Training; and
Personalised Mentoring for Individual Development.
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