At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity
Job Title
Marketing ManagerJob Description
Job Responsibilities
Marketing Strategy Development and Execution
• Develop and execute annual marketing plans for the Japanese market
• Conduct market research and competitive analysis
• Develop and execute strategies for new service launches
• Drive initiatives to enhance brand awareness
• Drive marketing activities aimed at expanding market share
• Set KPIs and analyze results
Demand Generation
• Plan and execute lead generation initiatives
• Plan and manage email marketing campaigns
• Management of Social Media Channels (e.g., LinkedIn)
• Promotion of web marketing initiatives
• Planning and management of campaigns
• Supporting pipeline generation in collaboration with the sales team
Scientific Content Development
• Creation of flyers
• Creation of technology notes
• Creation of application notes
• Creation of catalogs and brochures
• Creation of webinar materials
• Production of technical content for customers
Understand content created globally and localize it for the Japanese market.
Event and Conference Marketing
• Planning and management of conference exhibitions
• Planning and management of trade shows
• Planning and hosting webinars
• Planning and hosting on-site seminars
• Vendor management
• Event ROI analysis
• Implementation of lead follow-up initiatives
Product Launch & Market Development
• Development of market launch strategies for new products and services
• Target market analysis
• Planning of market penetration strategies
• Identification of market opportunities
• Support for product training for the sales team
Global Collaboration
• Collaboration with the US headquarters marketing team
• Collaboration with the APAC marketing team
• Rollout of global campaigns in the Japanese market
• Implementation of global brand guidelines
• Participation in and communication during meetings in English
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at [email protected] for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
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