Job Description
WHAT YOU'LL DO
As PR & Communications Specialist for NEA, you lead and execute PR and communication activities that strengthen the brand, manage media relations and internal communications, and ensure consistent messaging across channels in Japan and Korea.
- Develop and execute local PR and communication strategies aligned with global guidelines, supporting brand objectives across the NEA market
- Plan and activate PR across formats including press releases, press days, events, and media outreach, building and maintaining strong relationships with media, influencers, and opinion leaders
- Manage media relations by creating and pitching stories, supporting proactive and reactive media inquiries, and preventing and mitigating crisis situations
- Oversee collaborations with PR agencies and external partners, ensuring delivery of results is aligned with business and brand goals
- Monitor and analyze PR performance, media coverage, and sentiment, providing insights and recommendations for improvement
- Drive internal communications through adaptation of global content and execution of local strategies, while acting as a brand ambassador in all external engagements
WHO YOU'LL WORK WITH
You'll work closely with the marketing team members, collaborating with internal functions, global PR teams, and external agencies and media partners to ensure aligned and impactful communication across Japan and Korea.
This role will be reporting to the Marketing Manager.
WHO YOU ARE
We are looking for people who…
- Have a degree in Communications, PR, Marketing, or a related field (or equivalent experience)
- Bring a minimum of 7 years of experience in PR and/or communications, preferably within fashion, retail, or consumer brands
- Have strong internal and external communication and stakeholder management skills, with an established network within the fashion industry
- Are skilled in digital and omni-channel communication, with experience in event management and knowledge of the latest fashion trends
And people who are…
- Excellent communicators with strong written and verbal skills in English; additional languages as required per market
- Organized and structured, with the ability to manage multiple projects and campaigns simultaneously
- Collaborative and confident, working effectively with internal teams and external partners to deliver clear, consistent, and impactful communication
- Commercially minded brand ambassadors, representing H&M's image and values in every interaction
This role is open to candidates based in Japan or Korea, preferably Tokyo-based.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU'LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.
All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.
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