About Rapyuta Robotics
Rapyuta Robotics is an ETH Zurich spin-off company with a mission to make robots more accessible to the logistics industry. We are building robotics solutions that help automate and optimize logistics operations, and we are looking for people who believe in collaboration, challenge limits, and want to make a meaningful impact through technology.
Japan is our primary market and is organized around three Operation Value Streams (OVSs). Each value stream includes sales, solutioning, deployment, and operations functions. Marketing plays a critical role in generating Marketing Qualified Leads (MQLs) for Sales, and Sales Accepted Leads (SALs) through Inside Sales and Partner Sales.
About the Role
As Vice President of Marketing, Japan, you will lead the end-to-end demand generation strategy across PR, digital marketing, content, CRM, offline marketing, inside sales, and partner sales.
You will be responsible for planning, prioritization, resource allocation, and team management for the Japan Marketing organization. Your mission will be to maximize purchase order value and key business KPIs by strengthening the marketing and sales funnel, improving lead quality, and building scalable demand generation mechanisms.
You will work closely with Sales, Product, and Enablement teams to optimize the funnel from traffic to SAL, strengthen our brand presence in the market, and reduce lost opportunities.
Responsibilities
Integrated Demand Generation & Funnel Leadership
- Build and lead an integrated demand generation engine across PR, digital marketing, content, CRM, offline marketing, inside sales, and partner sales.
- Drive annual and quarterly marketing plans, campaign calendars, prioritization, and resource allocation.
- Maximize purchase order value by improving the quality and volume of qualified leads delivered to Sales.
- Oversee the quality and effectiveness of marketing campaigns and initiatives to maximize KPIs and KGIs.
- Partner with Sales and RevOps to improve funnel conversion, lead handoff, and feedback loops.
Messaging, Content & Go-to-Market Execution
- Lead messaging development aligned with ICPs, customer use cases, and buying stages.
- Oversee content strategy and editorial processes across the customer journey.
- Expand and improve content assets that support awareness, lead generation, sales enablement, and conversion.
- Lead product and solution launch initiatives in collaboration with Sales and Product teams.
- Strengthen Rapyuta Robotics’ brand positioning in Japan’s logistics, robotics, and automation markets.
Opportunity Operations, KPI Visibility & Team Leadership
- Lead the Japan Marketing organization, including hiring, resource allocation, performance evaluation, and feedback.
- Oversee the use, development, and maintenance of CRM and marketing automation systems.
- Ensure data quality, reporting visibility, KPI standardization, and budget control.
- Analyze funnel bottlenecks and generate actionable insights to improve business outcomes.
- Build scalable processes for marketing operations, lead management, and cross-functional collaboration.
Requirements
Minimum Requirements
- 10+ years of experience in marketing, sales, general management, strategy consulting, or related domains.
- Strong hands-on experience in B2B marketing across digital, offline, content, CRM, and/or demand generation.
- Experience working closely with Sales, Inside Sales, Partner Sales, or RevOps to improve KPIs through execution, process design, and cross-functional collaboration.
- Experience managing Inside Sales and/or Partner Sales functions.
- Proven ability to build and scale processes, including marketing-to-sales lead handoff and feedback loops.
- Strong understanding of pipeline creation, funnel management, and revenue-oriented marketing.
- Business-level fluency in both Japanese and English, with the ability to work effectively with stakeholders in Japan and overseas.
Preferred Qualifications
- Experience in logistics, robotics, industrial technology, automation, or B2B SaaS businesses.
- Experience owning pipeline, revenue contribution, or purchase order-related outcomes.
- Experience building scalable demand generation mechanisms from an early or growth-stage environment.
- Strong systems thinking and the ability to manage marketing activities through metrics.
- Experience leading cross-functional initiatives involving Sales, Product, Marketing, and RevOps.
Ideal Candidate Profile
The ideal candidate is a senior marketing leader who can think beyond individual campaigns and build a scalable demand generation system. This person should be comfortable managing by metrics, aligning closely with Sales and RevOps, and owning outcomes connected to pipeline, purchase orders, and business growth.
We are looking for someone who combines strategic thinking with execution capability, and who can lead a team while also improving the underlying processes, systems, and operating rhythm of the Marketing organization.
Benefits
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