SummaryAbout Kering Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across couture and ready-to-wear, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen,
メドライン・ジャパン合同会社は、Medline Inc. の日本法人です。医療機関向けに、手術準備キット、ガウン・ドレープなどの不織布製品、手術室関連製品、手術用・検査用手袋、個人防護具、呼吸療法製品、血管カテーテル関連製品などの医療機器・用品を製造・販売しています。国内には、東京本社、主要都市の支店・営業所のほか、手術準備キット工場、物流センター、滅菌センターを有しています。詳細は弊社のウェブサイト https://www.medline.co.jp をご覧ください。 Job Summary本ポジションは、Medline Japanの売上成長・市場シェア拡大・利益率向上を実現するため、日本市場に最適化されたマーケティング戦略の立案・実行・改善を統括する役割です。 製品およびソリューションの価値を顧客に的確に届けるとともに、Sales・Clinical・RAQA・Supply Chainなどの関係部門と連携しながら、需要創出（Demand Generation）とポートフォリオの成長をリードします。 また、ブランド、製品マーケティング、デジタル、イベント、販促、価格戦略、マーケティングオペレーションに至るまで幅広い領域を管掌し、売上・粗利改善、パイプライン創出、顧客認知向上やNPSなどの主要指標の向上に責任を持ちます。 このポジションの魅力 ■ 事業に直接インパクトを出せる マーケティング戦略が売上・利益に直結する環境で、 「施策を回す」ではなく事業を伸ばす当事者として活躍できます。 Job Description 職務内容 日本市場におけるマーケティング戦略の策定・実行 市場・顧客・競合分析に基づき、年度計画（AOP）および中期戦略を策定し、日本市場に最適化されたマーケティング戦略の実行を通じて持続的な事業成長を推進します。 需要創出（Demand Generation）の統括 急性期・手術室・感染対策・物流／材料管理などのセグメントごとに、デジタル施策、イベント、KOL連携、教育プログラムを組み合わせ、商談創出および製品採用の拡大をリードします。 商業条件の最適化（価格・ディスカウント・リベート設計） SalesおよびFinanceと連携し、価格戦略や各種商業条件を設計・運用しながら、売上成長と収益性（GM）の両立を実現します。必要に応じて標準化や例外管理の仕組みも構築します。 マーケティング予算管理・パフォーマンス分析 マーケティング予算の策定・運用、ROI評価、差異分析および見込み更新を行い、経営意思決定の質とスピードの向上に貢献します。 市場インサイト・マーケットインテリジェンスの高度化 顧客の声（VOC）、購買データ、営業現場の情報を統合し、戦略優先順位を明確化。仮説→実行→学習のサイクルを回し、継続的な改善を推進します。 部門横断での連携推進 Sales、Clinical/Education、RAQA、SCM、Customer Serviceなどと連携し、価値提案から導入・運用まで一貫した顧客体験を構築します。 グローバル／リージョナル連携 グローバルのブランド資産や製品知見、成功事例を日本市場向けに最適化するとともに、日本発のベストプラクティスをグローバルに展開します。 組織・人材育成 マーケティングチームの目標設定、評価、育成、採用、チームビルディングを通じて、高い成果の再現性を実現します。
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