About this Position ヘンケルジャパンの資生堂プロフェッショナル事業部に所属。プロフェッショナルヘアケア事業におけるブランドコミュニケーションチームの一員として、 ブランド戦略を支え、グローバルプロモーションの企画やブランドツールの開発・運用を推進していただきます。 日本ブランドを世界に広めるブランド本部での業務となります。 What you´ll do 【グローバル本部機能の推進】 ・ブランド認知度向上のための戦略・企画立案と実行 ・デジタルグループ、教育グループ、商品開発グループとの連携 ・グローバルブランドコミュニケーションにおける各国ローカルチームとの連携 ・市場調査の設計・実行・分析 ・予算の適正なアロケーションおよび進捗管理 【ブランドイベントの企画・運営】 ・戦略的ブランドイベントの企画・予算策定・進捗管理 ・アクティベーションプランのローカル調整 ・プロモーションプランの企画・ＰＲ業務 【ブランドコミュニケーションツールの開発・活用】 ・シーズンルックブックの制作、ポストプロダクション管理 ・ブランドブック、ブランド動画、CIガイドラインの制作・更新 ・アセットリストの管理 【ブランドプロモーションの企画・実行】 ・ATL/BTL 360度マーケティングの企画・運営 ・協力会社へのディレクション・進捗管理・予算管理 ・大規模イベントの運営 適したスキル 必須要件 事業会社におけるマーケティング領域での実務経験（3～10年程度） 学士号、またはそれ以上をお持ちの方 口頭および文書での英語・日本語の高いコミュニケーション能力 ブランドマーケティング・コミュニケーションプラン策定・実施の経験 優れたチームワーク能力・コミュニケーション能力 Microsoft
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