仕事内容: 本ポジションは、企業のEコマース事業全体を統括するコーポレートレベルのスペシャリストとして、各ブランド部門を横断し、戦略策定とベストプラクティス(成功事例)の共有を推進し、事業の加速に貢献します。 1. 事業加速と戦略策定 (Drive & Strategy) Eコマースの予算とKPI(売上、利益など)を達成するための戦略を策定・実行する。 新しいEコマースチャネルを探求し、市場での競争優位性を確保する。 Eコマースパートナー(プラットフォーム)とコーポレートレベルでの共同ビジネスパートナーシップを交渉・主導する。 各ディビジョン(ブランド部門)のEコマース戦略とアクションの構築・実行を支援する。 2. ブランド強化とデジタル活用 (Brand & Digital Excellence) 全てのデジタル・タッチポイントにおいて、ブランドの認知度と好感度を高める活動を支援し、ブランドの一貫性を確保する。 高度なテクノロジー(Amazon Marketing Cloud、リテールメディア最適化ツール、生成AI、ビューティテックなど)を大規模に活用・展開する。 部門横断的なオンラインEビジネスプランの統合・維持管理を行う。 3. 実行支援と標準化 (Enabling & Scaling) 新たなEコマースのトレンドや成長機会を特定し、実行計画を策定する。 部門横断でKPIと目標を明確にし、オンライン販売活動をモニタリング・強化する。 競争環境、市場、ベストプラクティスに関する情報を収集し、共有する。 Eコマースにおけるベストプラクティスと知識共有を通じて、 Eコマースの卓越性(Excellence) を実現する。 4. パフォーマンス管理と連携 (Management &
Job Description: Department Overview Established in February 2026, the DX Solution Sales Section provides innovative DX solutions to our clients by leveraging the diverse assets of the Rakuten Group. Our offerings include SaaS solutions for mobile
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Job Description: Business Overview Ad & Media Company leads the Advertising Business, one of the core growth pillars of the Rakuten Group. By maximizing the power of the Rakuten Ecosystem and leveraging data and technology, we
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