■ミッション 市場、疾患、患者、医療従事者に関する情報をベースに市場分析を行いBrand teamに対してBrand strategy作成に必要な提案を行う。 ■主なJob outputは、(1) 各製品の売り上げ予測、(2) 市場分析結果をベースにしたBrand strategy作成のための提案 Responsibility 1) 各製品の売り上げ予測をする。 -担当製品の予測モデルを構築する。 -市場調査やセカンダリーデータ分析結果等をもとにkey assumptionを作成する。 -将来に起こりうる各イベントの影響を加味しForecastを最終化する。 -営業の販売目標と連動したKPI(納入軒数、処方医師数、医師あたり患者数などの目標)を提供する。 2) 市場分析結果をベースにしたBrand strategy作成のための提案 -市場調査の企画と実施を行う。 -分析に必要なセカンダリーデータ情報の収集をする(セグメント、医師数、患者数、Patient journey、Stakeholder等)。 -市場調査結果とセカンダリーデータを用いた分析を行い顧客インサイトを明確にする。 -各種データを用いてBrand performanceのモニタリングと課題の同定・原因分析を行う。 3)マネジメント ※将来従事する可能性がある業務 -チームメンバーの育成・サポート -チームの業務プロセスの改善および生産性向上の推進 ■ 応募資格(経験、資格等)/ Qualification (Experience & Skill
■ミッション 市場、疾患、患者、医療従事者に関する情報をベースに市場分析を行いBrand teamに対してBrand strategy作成に必要な提案を行う。 ■主なJob outputは、(1) 各製品の売り上げ予測、(2) 市場分析結果をベースにしたBrand strategy作成のための提案 Responsibility 1) 各製品の売り上げ予測をする。 -担当製品の予測モデルを構築する。 -市場調査やセカンダリーデータ分析結果等をもとにkey assumptionを作成する。 -将来に起こりうる各イベントの影響を加味しForecastを最終化する。 -営業の販売目標と連動したKPI(納入軒数、処方医師数、医師あたり患者数などの目標)を提供する。 2) 市場分析結果をベースにしたBrand strategy作成のための提案 -市場調査の企画と実施を行う。 -分析に必要なセカンダリーデータ情報の収集をする(セグメント、医師数、患者数、Patient journey、Stakeholder等)。 -市場調査結果とセカンダリーデータを用いた分析を行い顧客インサイトを明確にする。 -各種データを用いてBrand performanceのモニタリングと課題の同定・原因分析を行う。 ■ 応募資格(経験、資格等)/ Qualification (Experience & Skill etc.) 【経験 / Experience】
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Job Description: Business Overview Since its founding in 1997, Rakuten has expanded its business scale centered on its shopping mall business Rakuten Ichiba and credit card business Rakuten Card. It has also successfully launched a new telecommunications business, Rakuten Mobile. Based
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