About Zscaler
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Role Profile
Our Japan team is looking for a seasoned Senior Digital Marketing Manager, who will focus on driving awareness and demand generation through integrated digital campaign execution. This role will be responsible for planning and executing digital marketing campaigns through various online channels in support of business goals.
The Senior Digital Marketing Manager, Japan will partner closely with various internal and external teams including Global Digital Marketing, Brand & Campaigns, Marketing Operations, Web teams as well as agency partners to develop, test and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across various channels including SEM, display, social, content syndication, web, email, webinar and experience in establishing and managing digital marketing operations to deliver against set KPIs in Japan.
Responsibilities:
- Collaborate with APJ/global marketing teams to develop and execute digital marketing campaigns in Japan
- Develop a deep understanding of existing and prospective users and what drives them to convert into clicks and leads
- Plan and execute Japan paid media and demand gen campaigns in partnership with APJ digital lead and Japan field marketing to exceed the set demand goals
- Organic social media program management and execution in partnership with APJ social lead and agency teams
- Establish processes and allocate resources to constantly monitor and optimize the always-on paid media investment to increase program return
- Manage Zscaler Japan accounts in Google Ads, LinkedIn ads, Facebook ads, etc, to manage the execution, improve campaign performance and drive revenue growth
- Build reports that summarize engagements, leads and other performance data into actionable insights across the business
- Identify and implement best strategies for direct response and branding campaigns
- Communicate news and updates to ensure that field teams are aware of and make full use of the digital program
- Manage projects against goals and to budgets
- Manage agencies, vendors, contractors, and service providers
The Ideal Profile:
- 10+ years working in digital marketing, paid media marketing, user acquisition, and demand gen areas - web and SEO experience is a plus
- Experience with audience segmentation and dynamic content
- Strong understanding of Google Analytics, Google Tag Manager, and testing tools
- Experience with marketing automation systems and digital marketing tools
- Comfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategically
- Exceptional communication skills, both oral and written in English and Japanese - localization experience is a plus
- Takes accountability for the results and ROI of every project, tracking each program on an ongoing basis to ensure closed-loop lead follow-up and conversion.
- Highly numerate, enjoys analysis and can derive business insights from data to make smart decisions
- Is tech savvy and proficient in Google Suite and Microsoft Office. Knowledge of salesforce.com CRM an advantage
- “In the know” about leading digital marketing trends in Japan, and bringing new ideas for amplification and conversions
- Strong creative instincts bringing a fresh perspective and new ideas to the team
- Learns fast, is self-aware, ambitious, and passionate about their team’s performance and development
- Turns challenges into opportunities and approaches every situation with a positive, “can do” attitude. Enjoys going the extra mile to turn in outstanding results
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.
See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
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