Director, SMDD Channel & Shopper Marketing

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Job Description Summary:

Job Description

The Director will develop and manage shopper/channel marketing strategies and solutions in partnership with our bottlers/customers to drive value, increase beverage incidence, recruit portfolio weekly users and improve profitability. This position will play a critical role in the Long-range plan and annual business planning process, in developing shopper and channel growth strategies and cross category portfolio activation. We are looking for a highly strategic, collaborative, innovative and results-driven shopper/channel marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills

What You’ll Do for Us

• Lead overall development and implementation of SMDD channel/shopper marketing strategies and activation programs which lead to recruiting cross category portfolio weekly+ users:
• Conduct opportunity assessment for respective channels & shoppers together with strategy/insights teams. Define key opportunities within Need States and consumption occasions. Jointly develop/align target and measurement process.
• Develop LRP & ABP strategy to drive SMDD channel growth and increasing portfolio weekly+ users
• Take leadership and ownership in working closely with Marketing teams to integrate and maximize effect of key marketing strategies at SMDD channel
• Work closely together with CCL/Franchise teams to reach alignment with Bottlers on target and execution plan.
• Seek out and leverage internal tools and resources to accelerate shopper activation to capture portfolio weekly+ users. Proactively connect with Global CCL community as well as domestic industry experts.
• Ownership in leading this important topic in LRP and ABP process. Develop and conduct presentations to top management of both TCCC and Bottling Partners.

Qualification & Requirements

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
• 5+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
• Experience in commercial and/or customer leadership including customer facing and key accounts experience (preferred)
• Advanced Strategic Thinking & Application (Immediate & Long Term)
• Ability to recognize, understand, and interpret consumer/shopper behavior, brand strategies, channel needs while turning this knowledge into actionable initiatives and results
• Demonstrated personal leadership skills and influencing ability
• Effective oral and written communication skills with the ability to create persuasive selling stories.
• Solid Project Management, influencing & communication skills are required
• Knowledge of bottlers operations, consumer/shopper/trade insights
• Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
• Fluent in English (business: reading, writing and basic conversations, making presentations)

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.