Director of Public Relations and Marketing - Resort Okinawa
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Set along 100 acres of pristine beachfront on Okinawa’s west coast, Four Seasons Resort and Private Residences Okinawa will introduce a new expression of resort living in Japan. Designed in harmony with the island’s natural landscape and cultural heritage, the resort will feature guest rooms, private villas, residences, and a beach club, all connected through walkable gardens and open spaces. With a focus on thoughtful design, connection to nature, and the signature service that defines Four Seasons, the resort will offer both guests and team members the opportunity to be part of something truly special in one of Japan’s most unique destinations.Set along 100 acres of pristine beachfront on Okinawa’s west coast, Four Seasons Resort and Residences Okinawa will introduce a new expression of resort living in Japan. Designed in harmony with the island’s natural landscape and cultural heritage, the resort will feature guest rooms (120), private villas (5), residences (152), 4 restaurants and bars, a beach club, and spa and wellness facilities, all connected through walkable gardens and open spaces. With a focus on thoughtful design, connection to nature, and the signature service that defines Four Seasons, the resort will offer both guests and team members the opportunity to be part of something truly special in one of Japan’s most unique destinations.
About the role
The Four Seasons Resort and Residences Okinawa is looking for a Director of Public Relations and Marketing. This role will be responsible for overseeing Public Relations, Digital Media inclusive of Social Media, Paid Media, and Marketing Communications strategies, ensuring alignment with Four Seasons' brand positioning. Through innovative storytelling and resort-led experiences, this individual will enhance the resort’s presence across key media and digital channels while driving guest engagement and revenue. As a key brand ambassador, the Director will represent Four Seasons Resort and Residences Okinawa in media and industry activations, cultivate relationships with journalists and influencers, and secure top-tier coverage across travel, luxury, and lifestyle publications. Reporting to the Commercial Director, this role will lead a dynamic Marketing team, ensuring a cohesive and results-driven communications strategy. If you are a visionary leader, strategic thinker, and creative storyteller with a passion for luxury hospitality and destination marketing, this is the role for you.
What you will do
Public Relations and Communications
- Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning.
- Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits.
- Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms.
- Maintain a high-quality image and video library that showcases the resort and its offerings.
- Lead the creation of story starters and team bios to generate engagement and enhance media outreach.
- Proactively develop unique Hotel, culinary, and destination experiences to strengthen Four Seasons Resort and Residences Okinawa positioning, including strategic brand collaborations.
- Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the hotel’s F&B activations
- Represent the Public Relations and Communications team in hotel meetings and key industry events.
- Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement.
- Benchmark the hotel’s media positioning against local, national, and global luxury competitors to identify new opportunities.
Brand Management
- Ensure brand consistency across all visual and written communications.
- Oversee the design and production of hotel marketing collateral, seasonal brochures, and promotional materials.
- Co-manage photo and video shoots, ensuring assets align with brand storytelling.
- Support Sales, Catering, and Reservations teams by auditing sales materials and ensuring alignment with the hotel’s positioning.
Digital Marketing & Social Media
- Lead and direct the execution of content strategies across social and digital platforms.
- Oversee the hotel’s digital communications strategy, ensuring it supports PR and business objectives.
- Drive engagement through innovative content creation, influencer collaborations, and digital storytelling.
- Social media campaigns and strategies.
Collaborate with brand agencies in paid media and SEO on strategies and tactics to drive business performance across key revenue centres.
What you bring
- Minimum 5 or more years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience preferred
- Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach.
- Strong Leadership skills.
- Strong media relations experience, with an established network in travel, luxury, and lifestyle media.
- A keen eye for aesthetics, ensuring high-quality content creation.
- Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Experience managing third-party agencies, influencers, and vendors.
- Knowledge in paid media and SEO.
- Fluency in Japanese & English are required, and additional language skills are an asset.
What we offer:
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and
Resort
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals
Schedule & Hours:
• As our hotel is open 24/7, 365 days a year, we expect our Director of Public Relations and Marketing to be flexible in working mornings, evenings, weekends, and holidays.
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