Purpose & Overall Relevance for the Organization:
To manage in-house designer and each creative / production agency in efficient way.
To support all APAC markets through delivering marketing materials, as APAC region’s head office."
Key Responsibilities:
- Develop strategic plans for the marketing communication concepts and messages.
- Develop all marketing creatives alignment with global adidas creative direction for digital, retail and event, with collaborating with creative agency, in-house designer and vendors.
- Plan and develop brand presentation space in strategic doors based on adidas fixture regulations.
- Ensure efficient execution of plans within the scope of the allocated OPEX, MWB and CAPEX budgets.
- Work closely with Carlsbad Golf HQ to plan adaptation and localization for global creative, and report background and entire process of the local own creative.
- Responsible to manage and supervise regarding marketing assets and deliver all marketing assets for APAC market to each market.
- Have a comprehensive understanding of the in-store activities and report the situation to the responsible team and relevant functions.
- Have a comprehensive understanding of our competitors' activities vis-à-vis the responsible account and report what is happening to the responsible team and relevant functions.
- Attend the meetings held by adidas Golf Head Office in Carlsbad to report the status of the responsible field and make sure that the details discussed are reflected in the next season's plan
- Promptly seek guidance from the supervisor and respond in a sincere manner in the event of any issue associated with specific business matters
Key Relationships:
Internal
- Sales, Brand Marketing, Finance
- Vendors
Knowledge, Skills and Abilities:
- Brand Marketing experience/knowledge
- Retail Marketing experience/knowledge
- Understanding and knowledge of Wholesale "
- Innovative / Unique Imagination
- Communicating with Others
- Managing Relationships and Diversity
- Planning and Organizing
- Analysis and Problem Solving
- Learning and Self Development
- Willing to travel"
- Passion for and understanding of SPORT and GOLF
- Elevated level of integrity
Requisite Education and Experience / Minimum Qualifications:
- Computer skill (Office and Adobe)
- Business level English
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