Purpose & Overall Relevance for the Organization:
- Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.
Key Responsibilities:
- Create the local portfolio planning based on input from Global
- Negotiate/Acquire/Evaluate partners for the category.
- Budget management for the category including operating expenses *Category : Specialist Sports ( Basketball / Baseball / Rugby / Tennis / Outdoor / Olympic Sports etc. )
- Manage the execution of the marketing working budget plan per the budget planning
- Input to Contract Approval Form/Asset Management System/Global Bonus Program
- Plan and activate our partners with the respective functions within local brand activation team and Membership team.
- Management and support for organizing events.
- Manage right color way FTW at right timing.
KPIs:
- Share of Search (country, key city, category and franchise names)
- Share of voice in key sports events
- Secure relevant and in-time partner portfolio
- Brand Net Sales
- Compliance to sports marketing expense guidelines
- Signing new athletes
Knowledge, Skills and Abilities:
- Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
- Leading and managing a diverse team
- Deep sports marketing knowledge
- Strong influencing skills
- Basic MS Office skills
- Experience in both market and above market organization preferred
- Advanced in English / Native in Japanese
- Knowledge, experience, connections, and expertise in baseball preferred.
Requisite Education / Qualifications:
- University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience
- At least 3-5 year experience in relevant working field
- Experience, Communication/Negotiation skill
- Passion for Sports
- Knowledge of sports categories preferred.
- Relationship with key person in sports marketing world preferred.
Key Relationships:
Internal
- Peers reporting into Brand Activation Lead
- Sports Marketing leads
- Market Channel leads
- BU Initiative Team
- Global Sports Marketing
External
- Partners and teams
- Management Agencies/Agents
- Club teams, Schools
- Association, Federation, Organization
- Head coach and coaches of high school, Universities, and corporate teams
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