Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
The Marketing Director for Japan is an experienced generalist role driving a variety of marketing strategies and initiatives in the region covering marketing strategy, messaging and positioning, customer advocacy, demand generation (digital and field), pipeline acceleration, brand awareness, partner marketing, public relations and social media throughout Japan. This role reports to the APAC VP of Marketing.
In this role, you will require strong collaboration and relationship-building skills as you will partner with Sales leadership and Partner teams, as well as the wider APAC Marketing team, including Field, Digital and Business Development, plus Global Product Management and Corporate Marketing, to articulate and lead our marketing strategy in Japan.
What You’ll Be Doing:
In this role, the primary responsibilities will include (but are not limited to):
- Driving all marketing strategy and initiatives in the country; including marketing strategy, messaging and positioning, customer advocacy, demand generation (digital and field), pipeline acceleration, brand awareness, partner marketing, public relations and social media throughout Japan.
- Managing Marketing managers and Marketing executives in the country, which includes performance reviews and career development, and is responsible for managing the marketing budget across Japan.
- Interfacing with partners, customers, sales and BDRs, corporate marketing, press, analysts and external vendors.
- Understanding the Genesys product and solution offerings and be able to speak at high level speaking engagements with the corporate or related presentations.
- Building and rolling out targeted field and digital marketing plans, working closely with regional sales and marketing management and partners, with defined KPI goals of optimizing program performance to ensure pipeline/leads targets are met.
- Enablement, education and support of our field and channel partners to optimise the return from the relationship.
- Working closely with customers, regional marketing leads, and the Global Customer Advocacy team to create compelling customer case studies and PR.
- Analysing data to provide reports and recommendations to drive targeting and segmentation, adjust messaging & positioning in order to increase Genesys market share.
- Working proactively with the BDR team to meet regional opportunities and pipeline targets.
- Tracking, measuring and providing weekly progress reports on contribution to pipeline and ROI.
- Supporting the Japan marketing leaders on ad hoc projects and programs.
We’d Love to Hear from You!
- Ideally you will have 10-1+ years’ SaaS marketing experience, preferably within the enterprise software industry, with a core focus on Marketing strategy, demand generation, field and digital marketing as well as branding.
- Strong understanding of Partner routes to market and Partner enablement.
- Strong organizational skills in a matrix environment.
- Understanding of marketing trends, tools and frameworks and ability to find creative ways to implement them at a country level.
- Marketing, Business or Digital/eCommerce degree.
- Proven experience and success working in multi-cultural environment.
- Proven ability to meet aggressive timelines and juggle multiple priorities.
- Exceptional communication skills (oral and written) and strong presentation skills in Native Japanese as well as fluency in English.
- Ability to travel as required.
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Japan.
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If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.
This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.
Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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