Marketing Senior Specialist

Wolt (Tokyo, 日本) フォロー 6日前

Full-time Communications Planning Tailoring Marketing Communications Equities Stock Options

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Company Description

Company Description
Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2021 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
Wolt not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps (iOS and Android) have the industry’s highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customer’s own language.

So, why work at Wolt?
At Wolt, we’re about getting things done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.
Join us today to build Wolt together.

Job Description

Job Description

As a member of the Japan Marketing Team, your main goal will be to grow the business by increasing considerations of Wolt Brand, maximizing new customer acquisitions and engaging with our existing users.

You will be supporting ATL/BTL brand communication planning for both Offline and Online media, to shape and build connections with our users and communities, strengthen our brand presence in Wolt’s operating cities in Japan.

You will work cross-functionally to ensure successful promotional campaigns with key accounts as well as building long-term relationships with our partners and users. In this role, you'll take ownership of each project, demonstrating a deep understanding of UI/UX throughout the customer journey. There is no better position to build your career in marketing as a strong brand marketer.

You'll have the chance to add value by introducing new ideas and initiatives for tailoring our owned media marketing strategies, thereby ensuring effective communication with diverse customer segments.

Your responsibilities will also involve ideating, executing, and analyzing scalable growth campaigns while maintaining capital efficiency. This entails planning and proposing strategies based on the unique circumstances of each area.

What You’ll be doing

Understand Wolt’s Brand Value and tone of voice to develop communication plans across multiple channels.

Develop a deep understanding of Wolt’s operating cities/area’s state of play and strategize an appropriate brand/marketing approach.

Challenge the status quo and continuously improve customer communication in order to acquire and engage with new customers.

Plan, budget and execute growth campaigns (offline and online) in cooperation with local and central marketing teams.

Analyze business performance to understand the gaps and opportunities, work with different functions to drive those opportunities.

Develop inspiring and effective creative assets, and build processes to better test, analyze and evaluate campaign incrementality.

Develop creative briefs and give directions to our in-house and external designers.

Build and manage relationships with influencers, partners and agencies.

Search and identify new ideas and trends in the social media landscape to create and implement Japan's owned social media strategy.

Collaboratively work with the different marketing functions such as UA, CRM, Retail, Partnership, etc., as well as different business functions to impact the growth and retention of the business.

Qualifications

3+ years of experience working in consumer/brand marketing from a tech, eCommerce or similar industry. Experience in social media planning and agency management is a plus.

Strong analytical skills and confidence working with data.

Proven experience in delivering creative campaigns in a fast paced environment.

Experience in creating communication plans for different marketing channels.

Solid experience with marketing communication tools.

Eager to learn and thrive in a dynamic, constantly changing environment.

Fluency in English(Professional Working Proficiency) and JapaneseNative / Bilingual Proficiency).

Able to commute to Ebisu office 3 times/week

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
Along with a competitive salary and benefits, you will also be eligible for our stock option plan.
If you have any further questions about the position, you can send your enquiries to:
Sakimi Noguchi, Talent Acquisition Partner - sakimi.noguchi@wolt.com
Please note that we do not accept applications sent by mail. You should submit your application through our careers website!