Senior Marketing Specialist
This role is
Hybrid, Japan
The Senior Marketing Specialist supports the delivery of marketing programs designed to drive new logo pipeline activity in Japan.
The role focuses on the coordination, localisation, and execution support of Japan-specific programs aligned to regional GTM priorities, with particular emphasis on executive engagement, events, and partner supported activities within a highly localised, relationship driven market.
In this role you will:
• Support delivery of approved marketing programs and events in Japan, including executive roundtables, industry and third-party events, partner-supported programs, and webinars.
• Coordinate localisation and activation of campaigns and ABX programs in partnership with shared marketing services, including asset adaptation, localised support, and execution coordination.
• Coordinate program execution requirements, including timelines, logistics, suppliers, and internal stakeholders.
• Provide accurate and timely inputs for CRM updates, reporting processes, pipeline tracking, and post-program reviews.
• Coordinate operational requirements for approved vendors, partners, and program suppliers.
• Localise messaging, content, and program formats to ensure cultural relevance and in-market credibility.
• Align program execution with Japan Sales, BDRs, and Alliances on priority accounts, follow-up actions, and engagement activities.
• Ensure post-program follow-up actions are completed and tracked.
• Escalate execution risks, delivery issues, or market constraints to the Senior Marketing Manager.
Measures of Success
• ≥95% of planned Japan marketing programs delivered on time
• ≥95% accuracy in CRM, campaign, and reporting inputs
• Engagement of ≥30% of named target accounts through Japan programs per quarter
• ≥90% of programs with follow-up actions completed within 10 business days
• Positive Sales and partner feedback on execution quality
You've got what it takes if you:
• Have 2–3 years’ experience in B2B marketing execution, preferably in SaaS or enterprise technology
• Experience supporting field, event, or campaign activity in Japan or similarly high-localisation markets
• Hands-on experience using marketing and CRM tools, including Asana (or equivalent), Marketo (or equivalent MAP)
• Strong written and verbal communication skills with high cultural fluency
• Comfortable working with Sales teams, partners, and shared marketing services
• Highly organised, detail-oriented, and execution-focused
Our Culture:
Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.
Who We Are:
Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.
Total Rewards:
At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 6623000 - 10597000 JPY.
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