■ミッション 優れた製品戦略の立案と実行を通して製品およびポートフォリオのベネフィットを一人でも多くの患者さんに届け、AZのサイエンスの価値を最大化することで、患者さんのためにサイエンスに再投資し続けられる製薬企業として競合優位性を維持し続けることに貢献する ■Mission Contribute to maintain sustainably competitive position of AZ in the industry, who can make continued investment on scientific innovation to help patients, by maximizing the value of AZ science through delivering benefits of
Role Purpose To strengthen execution capability within the brand team and ensure high-quality and timely delivery of key marketing initiatives. Key Responsibilities Lead end-to-end execution of marketing initiatives (promotional materials, digital content, campaigns) Plan and execute MR
■職務内容 / Job Description 【ミッション/ Mission】 優れた製品戦略の立案と実行を通して製品およびポートフォリオのベネフィットを一人でも多くの患者さんに届け、AZのサイエンスの価値を最大化することで、患者さんのためにサイエンスに再投資し続けられる製薬企業として競合優位性を維持し続けることに貢献する 【職務内容/ Job Description】 ・市場環境、顧客、製品及びポートフォリオを理解すると共に、ビジネス課題を特定・構造化・分析し、課題を解決するための製品戦略および中長期プランを策定 ・市場調査の企画立案、調査結果に基づく外部要因・内部要因・Customer insight分析 ・戦略に基づいたプロモーションアクティビティーの計画・実施・管理及び評価（資材・イベント・デジタル施策の計画・実行および評価など） ・マーケティング・営業活動を計測するためのシステム関連の提案、他部門と協業し社内システムを構築 ・KEE (Key External Experts)マネジメントの遂行 ・関連する社内（グローバルチーム含む）及び社外ステークホルダーとの連携及び協業 ■ 応募資格(経験、資格等) / Qualification (Experience & Skill etc.) 【経験 / Experience】 ・医療・医薬品業界での営業又はマーケティング経験3年以上 ・Oncologyでマーケティング経験を有する方 ・医療・医薬品業界での営業又はマーケティング経験3年未満でも、ポテンシャルのある方は考慮 【能力 Skill-set】
職務内容 / Job Description 【ミッション/ Mission】 優れた製品を一人でも多くの患者さんに届け、患者さんのためにサイエンスに再投資し続けられる製薬企業として競合優位性を維持し続けることに貢献する 【職務内容/ Job Description】 ・イベント（TV講演会等）の立案・交渉・実行・レビューの実施 ・プロモーション資材（パンフレット・説明会スライド・MR君*コンテンツ等）の立案・作成・実行・レビューの実施 (*MR君: 医薬品、疾病、治療等医療に関する情報を提供するツール) ・市場調査の結果などを正しく読み取り、結果から抽出した仮説に基づいた資材作成 ・多様な方法を通じて、営業部門に対して、営業アクション内容を伝達する ・KEE(Key External Experts)のマネジメントの遂行 ・マーケティング・営業活動を計測するためのシステム関連の提案、他部門と協業し社内システムの構築 ・メディカル本部・Commercial Excellence本部(営業やマーケティングの支援部門)・Pharmacovigilance部など他部門との活動の共有、及び、調整 ・市場環境、顧客、製品およびポートフォリオを深く理解し、Brand Managerの製品戦略立案のサポート ■ 応募資格(経験、資格等) / Qualification (Experience & Skill etc.) 【経験 / Experience】 医薬品業界での営業経験3年以上 マーケティングでの業務経験 【能力/
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