【Job Responsibility】 デジタルパートナービジネスにおけるマーケティング組織をリードし、Webマーケティング、UI/UX最適化、新商品・新たな価値提案の開発を通じて、持続的な事業成長を実現することがミッションです。本ポジションは時にプレイングマネージャーとしても重要な事業フェーズに主体的に関与し、事業成長に対する明確な責任を担います。 【Key Tasks & Accountabilities】 1.マーケティング戦略・実行のリード ・デジタルパートナーチャネル全体におけるWebマーケティング戦略の立案および 推進 ・UI/UX改善、A/Bテスト、各種プロモーション施策に関する意思決定と実行 ・仮説検証型の分析に基づく継続的な改善活動の推進 ・最新のマーケティングツールやAIの活用 ・パートナー企業に対するマーケティング施策・企画の提案 ・データ・分析に基づいたマーケティングの高度化 2.顧客起点の価値提案開発 ・顧客調査・インサイト分析の実施 ・データドリブンかつ実験志向のプロダクト・マーケティングコンセプトの企画 ・事業性、スケーラビリティ、収益性の評価 3.マネジメントスキル（プロジェクト、ピープル、ステークホルダーマネジメント） ・チーム目標の設定、パフォーマンス管理、タレント育成を通じた組織能力の強化 ・データドリブンかつ実験志向の文化の醸成と推進 ・プロダクト、アクチュアリー、法務、コンプライアンス、ITなど社内各部門とのクロスファンクショナルな協働による効果的なプロジェクト推進 ・外部企業とのパートナーシップ強化によるマーケティング成果の最大化 ・グローバルなステークホルダーと英語による円滑なコミュニケーションと協働 ■成果指標（KPI） ・事業成長への貢献 ・コンバージョン率・付帯率の改善 ・新商品・新施策の成功裏な立ち上げ ・スケーラブルなA/Bテスト基盤の確立 ・次世代リーダーの育成 【Relationships】 社内：保険商品部門、財務部門、ITサービス部門、オペレーションマネジメント部門、保険金サービス部門、APAC地域本部 社外：グローバル企業を含むデジタルパートナー企業、およびチューリッヒ・カバーモア（旧AIGトラベルガード） 【Qualifications /
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