【職務概要】 創傷管理領域において、単一製品にとらわれず、原疾患の理解を踏まえたソリューション提案型のマーケティングを担う。製品軸と疾患軸の両面から戦略を立案・実行し、複数製品を横断的に活用する。日本市場の実情をGlobalに共有しながら、新製品導入を含む包括的な連携を推進。営業やクリニカルなどの部門と協働し、臨床現場の課題に基づいた価値提案を行うことで担当製品の売上及び利益を最大化する。 【主要職務】 1. 戦略立案とポートフォリオマネジメント（20％） ・疾患起点の市場ニーズと製品特性を統合したマーケティングプランの立案と遂行 ・製品×疾患の視点でのポートフォリオ最適化 ・3ヶ年戦略の策定および年次プランの実行（SMART目標） ・売上/市場データ分析に基づく戦術修正 ・クロスファンクションでのアクションプラン策定とリソース確保 2. ソリューション提案とプロダクト戦略推進による売上及び利益の最大化（30％） ・原疾患の治療課題に即したソリューション提案の設計と営業支援 ・セールスツールやプログラムの開発・展開による営業活動の強化 ・関連製品群を活用した横断的な製品戦略と連動施策の実行 ・製品トレーニングの体系化と現場浸透度の検証 ・市場ポジショニング強化のためのブランド施策の企画と推進 ・価格戦略の遂行を通じた価格の維持および最適化 ・サプライチェーン、営業部、Globalを含む他のステークホルダーとの協働によるデマンドフォーキャストの最適化および安定供給の実現 3. 市場開拓と臨床・保険戦略の計画と実行（15％） ・ターゲット診療科における認知向上と使用拡大に向けた学術活動の推進 ・市場導入を見据えた臨床評価や分析 ・償還価格の変遷を考慮したプロダクト戦略の構築 ・規制/薬事プロセスに関する情報の社内連携と対応優先度の整理 4.Global連携と市場適応（20％） ・日本市場の構造・ニーズ・課題をGlobal/Internationalチームへ定期的に共有 ・新製品導入やGlobalキャンペーンの選択的Localization ・Globalチームとの戦略整合性を保ちながら、国内実情に即した活動展開 5.社内外関係構築とフィールド連携（15％） ・臨床現場との密な連携によるインサイト収集とKOLとの信頼関係構築 ・営業部門との協働を通じた顧客アプローチ・フィードバックループの確立 ・営業活動の質向上に向けた支援体制（教育・情報提供・同行等）の構築 ・社内外のステークホルダーとの継続的なコミュニケーションによる整合性確保 Location: 東京
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・顧客およびOEM（プロセス装置メーカー）の技術のキーパーソンと人間関係を構築し、顧客のニーズを引き出す ・Techno program / Product management と協力し、そのニーズに対する最適なSolutionを必要なタイミングで提供をする ・競合するSolutionに対し、差別化と高付加価値を意識した自社製品の提案を行い、新規受注に尽力する - 現地の営業担当者やKAM/SAMと協力し、既存顧客や競合他社の状況を注視しながら、事業部を継続的な成長に導くための戦略立案に積極的に寄与する。...
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