F&B MARKETING MANAGER

IHG (Japan, Japan) Follow 4 hours ago

DUTIES AND RESPONSIBILITIE

FINANCIAL RETURNS

Drive promotions to increase customer covers, enhance brand exposure, and maximise revenue.
Utilise social, digital, and PR channels to maximize the exposure of all F&B outlets and support revenue-driving promotional activities.

GENERAL

Develop annual and seasonal F&B marketing strategies and campaign calendars in collaboration
with F&B Operations, Culinary, Revenue, and Marketing teams.
Act as a key liaison between the Food & Beverage division and the Marketing & Communications
team, ensuring alignment of marketing activities with business priorities and revenue objectives.
Prepare, coordinate and facilitate regular F&B Marketing Meetings, including agenda preparation,
activity updates and follow-up actions.
Coordinate regular eDM distribution through internal databases and TableCheck platforms in
collaboration with F&B senior leadership and the revenue team to drive reservations and maximize
revenue opportunities for targeted business periods and promotional activities.
Support F&B photo shootings led by the Brand Marketing team by coordinating outlet operations and providing F&B-focused creative input such as mood boards, menu presentation ideas and styling direction.

DISTRIBUTION & ONLINE CHANNELS

Constantly research new developing channels and review potential business opportunities.
Develop and review content and photography assets from a marketing perspective in collaboration with relevant teams to support F&B promotions and online visibility.
Monitor competitor activities, market trends, and promotional campaigns on a regular basis, and support the review of marketing and distribution channel performance.
Develops special sales calendars for time sales and special sales activities in coordination with F&B Revenue to increase online activities during low business periods.
Participate in regular meetings with third-party bookings, distribution, and platform partners.

SOCIAL MEDIA & CONTENT

Coordinate with the social media team to promote F&B offerings through local market-focused
content and campaigns.
Collaborate with the Digital Marketing team to develop monthly social media activity calendars and
seasonal promotional content.
Provide F&B-focused creative input including menu highlights, storytelling angles and promotional ideas to enhance engagement and drive covers.
Support social media video shootings and content creation in coordination with the Digital Marketing team and external agency / creators.

WEBSITE & DIRECT BOOKINGS

Works with team and in cooperation with DOFB, to ensure direct booking offerings, changes pricing and offering according to promotional plans are updated within a timely manner.
Review and maintain the accuracy of content, promotional offers, and booking information on direct booking platforms, including TableCheck.
Identify and develop strategic collaborations and partnership opportunities that enhance brand awareness, attract new audiences and drive revenue opportunities for F&B outlets.
Collaborates with DOFB to assist promotions with key partners / vendors (i.e Brochures, Flyer, Websites etc.)

PARTNERSHIP MARKETING

COMMERCIAL PERFORMANCE

Work closely with F&B Revenue and leadership teams to monitor outlet performance, reservations,
covers and campaign effectiveness, identifying opportunities to drive revenue and customer
acquisition.
Analyse campaign performance, guest feedback and market trends, and provide recommendations
to support future marketing initiatives and business growth.

During the work process this list is subject to adjustments.

QUALIFICATIONS AND REQUIREMENTS

Required Skills:

Good communications and writing skills.
Strong project management and organizational skills.
Knowledge of online, social media, and digital marketing channels
Commercial awareness with the ability to understand business and revenue objectives.
Self-motivated, proactive and solutions-oriented.
Creative thinking and content development capabilities.
Experience in hospitality, restaurant, lifestyle, or luxury brand marketing.
Familiarity with CRM platforms, reservation systems, and digital marketing analytics.
Understanding of revenue management principles and commercial planning.

Preferred Qualifications: