Director, Brand Management, Nutrition- Juice, Dairy, Plant Bev

The Coca-Cola Company (Tokyo, 日本) フォロー 1時間前

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Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

May 30, 2024

Shift:

Job Description Summary:

Job Responsibilities

· Leads the strategic brand development, initiatives and programs designed to broaden the appeal of our brands to the consumer in order to drive growth and revenue for both our innovation and profit streams.

· Accountable for recommending the clear, differentiated, global brand/local positioning, and setting the consumer target consistent with the global/local positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers.

· Defines global/local brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Approves product packaging designs to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to lead global/local designs.

· Works with the Knowledge, Strategy and Insights teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel management. Ensures strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, KBI tracking that follows global category strategy guidelines, as well as development of reporting and execution models to evaluate results and leverage key learnings.

· Establishes and oversees the portfolio budgets to ensure appropriate funding the brand portfolio to ensure appropriate marketing mix that drives efficiency and deliver against financial targets, accounting principles, process guidelines and productivity goals

· Coaches, inspires, and builds marketing capabilities and acts as a role-model in growth behaviors and leadership behaviors.

· Acts as a thought leader around brand or category innovation, develops new means for stimulating creativity, insight collection or idea generation leading to new to the world insights and product concepts.

· Works with the brand leads to translate the business strategies into compelling business briefs to guide internal teams on the development and execution of marketing communication plans that deliver to the portfolio/ brand goals, objectives, and strategies.

· Works collaboratively with R&D to lead development of and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can persuasively articulate the innovation strategy into a long-term product road.

· Works proactively with all bottlers to understand regional challenges, customer requirements, and to transform them into bottlers’ executional plan to drive category growth.

Qualification & Requirements

Bachelor’s degree in Marketing, Business or related field is required (Master’s degree is highly preferred)
7+ years of related CPG experience working on a business that is global with direct responsibility on a global project. Can demonstrates an understanding of differences between countries and cultures.

Demonstrate the ability to translating marketing objectives into strategies and plans. Proven success in leading a team to develop a comprehensive marketing plan
Entrepreneurship mindset is preferred to manage emerging brand(s) and to make it(them) scalable/profitable for the KO system.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.