To implement an innovative communication strategy for local subsidiary countries
to build the brand image, increase global awareness and reinforce "love brand" to tribes
. Contribute to building and implementing a 360 external communication strategy
in line with the business strategy and the group communication strategy
. Contribute to thinking on the awareness plan with acquisition in mind
. Implement integrated communication campaigns on major product launches, hallmarks, events…
. Create tools and lead actions to develop relations with our international opinion leaders: celebrities,
. Create international communication tools, online & offline, for markets & manage agencies
. Think out of box type
. Data oriented
. Coordinate communication operations with markets
. Monitor KPI, ROI to analyse and evaluate actions in a test&learn spirit
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