About the Role

As Sales Director, you will own the revenue target for the IG, FPI, and FNET businesses and deliver it through our distributor channel. Reporting to the Managing Director, you will set sales targets and KPIs for each distributor and each member of the sales team, track performance through a disciplined rhythm of reviews, and drive the actions needed to make sure the goal is achieved every quarter. You will also strengthen the channel itself – enabling productive partners, recruiting new ones where coverage gaps exist, and shaping the go-to-market strategy together with Marketing and the Partner Success Team.

What You'll Do

Channel Sales Management & Revenue Ownership
  • Own the annual revenue target for IG, FPI, and FNET, breaking it down into sales plans by product group, distributor, and territory.
  • Negotiate and set annual and quarterly sales targets (sell-in and sell-through) with each distributor, backed by joint business plans.
  • Run monthly reviews and quarterly business reviews (QBRs) with key distributors, covering results versus target, pipeline, inventory, and sell-out data, and agree concrete gap-closing actions.
  • Manage discount structures, special pricing requests, and channel programs such as rebates and promotions, protecting margin while driving volume.
  • Provide an accurate monthly demand forecast based on distributor pipeline and point-of-sale data.

KPI Setting, Tracking & Sales Performance
  • Set clear KPIs for distributors and the sales team, such as revenue versus target, growth by product group, pipeline coverage, new customer acquisition, sell-through, and forecast accuracy.
  • Review KPIs weekly and monthly in the CRM system (Microsoft Dynamics), identify shortfalls early, and agree recovery plans with distributors and the team.
  • Lead, coach, and develop the sales team: set individual targets, review funnels and win/loss, and join major opportunities alongside distributor salespeople to close deals.
  • Take ownership of the outcome – when the number is at risk, reallocate resources, adjust programs, and drive the actions required to achieve the goal.

Channel Development & Enablement
  • Assess distributor performance and coverage continuously; grow productive partners and manage underperformance through improvement plans or portfolio changes.
  • Identify white space – uncovered territories, verticals, or product groups – and recruit and onboard capable distributors, VARs, or system integrators to fill it.
  • Negotiate and manage distribution agreements, ensuring clear territory boundaries, discount structures, and compliance.
  • Drive distributor sales training and certification on IG, FPI, and FNET products together with Product Management and Applications Engineering.

Go-To-Market Strategy & Collaboration
  • Design the go-to-market strategy with the Partner Success Team and Marketing, including regional focus and co-marketing programs with partners.
  • Analyze competitor activity, pricing moves, and market trends, and reflect them in sales plans and channel programs.
  • Stay close to end customers through joint visits with distributors, exhibitions, and conferences.
What We're Looking For

Required
  • Proven track record of achieving revenue targets through indirect / distributor channel sales in B2B – this is a must.
  • Ten or more years of B2B sales experience, including five or more years managing distributor or channel sales with direct responsibility for a revenue number.
  • Hands-on experience setting distributor targets and KPIs, running business reviews, and managing sell-in / sell-through performance.
  • Experience leading and coaching a sales team to quota achievement.
  • Strong command of pipeline management and forecasting with CRM systems.
  • Reading and writing English sufficient to understand internal sales documents (TOEIC 750 or above).
  • Fluent Japanese for daily communication with customers and partners.
  • Ability to travel at least 20% of the time.

Nice to Have
  • Experience recruiting, vetting, and enabling Tier 1 and Tier 2 distributors or value-added resellers (VARs).
  • Demonstrated experience in "white space" analysis: identifying untapped geographic territories or emerging vertical markets.
  • Experience building and launching go-to-market plans, including discount structures, regional focus, and co-marketing programs with partners.
  • Experience negotiating complex distribution agreements and multi-year contract frameworks.
  • A hunter mentality: comfort with cold-start situations, finding new partners where none exist today.
  • Bachelor’s degree in engineering or equivalent; knowledge of test and measurement, industrial automation, or network infrastructure markets.
What We Offer
  • The opportunity to lead three globally trusted, market-leading product businesses in Japan.
  • A seat on the Fluke Japan leadership team, reporting directly to the Managing Director.
  • A collaborative environment with support from Marketing, Product Management, and Applications Engineering.
  • Ongoing professional development, social insurance, commuting allowance, and company benefit programs in line with Fluke Japan policy.

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].

Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.

Similar jobs

More from Fortive
Fortive 2 hours ago
Fortive 3 days ago
Fortive 10 days ago

Sales Director,  IG, FPI, and FNET

Apply On Company Site
Back to search page